Stuart Hall forwarded in his new model of communication that the production and circulation of meaning do not solely reside at any particular moment of the circuit model. Instead, he mentioned that the model (which he proposed as an alternative to the traditional model that works in a linear fashion) comprises of what he called “moments”. Hall used the term “moment” to refer to the circulation and distribution of meaning. These “moments” in the model include: “moment” of encoding, “moment” of the text, and “moment” of decoding. These “moments” in the communication model show that the production of meaning happens all throughout and is governed by the following principles: over determination and relative autonomy. Relative autonomy forwards that the meanings in the “moments” found in the different phases in the communication model are not identical but are related. In order to illustrate the “moments” in Hall’s …show more content…
The figure places the consumers to a situational context where the productions and circulation of meaning is heavily reliant on the background and context of the visual discourse. That involves the knowledge that Pope Benedict XVI is different from the previous popes because of his socialization with the people. He even has a twitter account. He walks with ordinary people, take ‘selfie’ photos with his followers, etc. The pope tries to break the invisible walls of the Vatican to the Catholics and even the non-Catholics through his down-to-earth socialization and by opening himself to the world of the social media. (He tweets). This context of the picture is be related to the tag line of the magazine issue which talks about the changing time and how it likewise affect to