By presenting the reader with a teachers perspective when grading and also giving the reader a new plan of attack when writing an essay Paul McHenry Roberts makes a direct and relatable argument to his intended audience; students. In the excerpt “Avoid the Obvious Content” Roberts begins by stating the typical ideas used by the majority of students through the example topic of why college football should be abolished. When he introduces this he makes the argument relatable to the reader because they can think back on a time when they too used these ideas. He then continues to let the reader know how teachers truly feel about these run of the mill ideas “… inexorably repeated has brought him to the brink of lunacy.” (Line 7) Explaining that