Summary Of Chew On This Everything You Don T Want To Know About Fast Food

The Untold Story of Fast Food In his 2006 book, Chew on This: Everything You Don’t Want to Know About Fast Food, Eric Schlosser uncovers and exposes the hidden horrors of the rapidly growing fast food industry. Schlosser begins with telling the story of the creation of the nation’s favorite food, the hamburger. A young teenage boy named Charlie Nagreen unintentionally created this world-changing meal while selling meatballs at a county fair. Although the hamburger would soon become the world’s favorite fast food, it was initially rejected because of meat’s bad reputation in the 1900s. The hamburger was seen as food for those in poverty. This negative view of the burger quickly changed, however, when Walt Anderson, a former janitor, opened up restaurants where he would cook hamburger meat right in front of the customers to prove that it was not being tampered with. His restaurant became a success, and he opened up a chain which he called White Castles.

Richard and Maurice McDonald ultimately changed the traditional “drive-in” restaurants to the “Speedee Service System” to which Americans are all familiar to today. This system was a huge success and many individuals like Ray Kroc became interested in the company. Kroc went around the country to open more McDonald’s restaurants. He also came up with new marketing techniques to appeal to young children to draw them to their restaurants. For instance, he came up with a mascot for McDonald’s, the original mascot being Speedee, a chef with a hamburger for a head. This later switched to the Ronald McDonald Americans all know today. The company also used children’s toys in their Happy Meals to lure young kids to bring their parents to their