Runner's Proper Use Of Marketing Strategies

Runner’s proper use of marketing strategies is crucial in ensuring a large audience at the screening of the project at the AFDA Experimental Film Festival. The size of the audience present at the screening will ultimately reflect our ability to generate interest in our production and also ensure that the cost of the festival is recouped.
To achieve our goal, a proper research of marketing strategies is in order. The first of the two different types of marketing strategies is known as the red ocean strategy. It primarily refers to the way in which a company has to fight another one or other ones to create and sell a better product which will consequently generate a greater demand from the consumers and a bigger revenue. The words “red” and

Both fast-food chains have been fighting each other on who is better since the 1980’s (Lungyeki: 2013). The numerous commercials of Burger kings are direct attacks on McDonald’s. One of them would be a video commercial where Ronald the clown, icon of McDonald’s is shown hiding in a coat in a Neo Noir movie character style while buying a burger at Burger King. They also make use of bill boards where they compare the bigger size of the whopper burger to the smaller size of McDonalds’s Big Mac with the Tagline; “We Know, we know, pick on someone our own size”( Lungyeki : 2013). McDonald’s on the other hand ignored the direct attacks of Burger King and focused on the people themselves. They launched their campaign “come as you are” in France during the big debate on same sex marriage in France in 2012. Using commercials to show that they don’t care about anything but the happiness of their customers they generated bigger sales of their products. ( Lungyeki

This mostly due to the lack of rivalry on the new generated market. Another aspect of Blue ocean strategy is when a market breaks the boundary of an already established market. For example the Cirque du Soleil Company who reinvented the art of the circus by breaking from the conventional notion of circus merging with aspect of theater inviting a new audience already established in the theater world. (Haccoun: 2001: 14) (Chan Kim & Mauborgne: 2004: 2) An example of a blue ocean strategy would be Trevor Noah to advertise his arrival as the new host of the famous Daily Show. They created specific key worded sentences which when searched on google would send the individual on a secret link of Trevor Noah answering the search usually in a comedic way. It generated 190,000 views on YouTube and click through rates of 82.6 % on google AdWords. The Daily Show broke the boundaries of the already established internet advertisement and generated more views for the start of the new host.