Write A Summary Of Pauline Harris Process Of Choosing The Message And The Media

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Pauline Harris in video “Processes of Choosing the Message and the Media” explained her company’s approach to promoting clients’ business. Such a method implements the use of two machine-assisted strategies. The first one is the strategy planning through the research, P. Harris associates spending a considerable amount of time researching information on the internet about their client, understanding of client’s business, needs and what goals client striving to achieve. After the strategy planning is performed, then they developing a marketing plan to determine which medium they should use to present client’s message. The customer’s business advertisement can be through the varieties of medias such as TV, radio, the internet, social media websites,

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