Summary Of Good Morning Beautiful Business By Judy Wicks

Analysis Paper #2

After reading through the book “Good Morning, Beautiful Business” written by Judy Wicks, I think Judy is made a great example on how to survive in this economic world with her sustainable business. Judy wants to make a change in our economy, in our community, and in our ways of living. Living life isn’t all about making money, is about increasing our knowledge, developing our relationships, waking our consciousness, maintaining our natural environment and building our society. As a case study, this book shows that business is not just money, but the benefit of all the relationship. The power of love and compassion can bring about revolutionary changes. She explained the dislike of nature and cruel attacks on humans and animals

Vietnam War, for instance, Judy’s understanding of Vietnam War is just the US government was using force to dominate a country in the developing world. She said, “Ultimately, all this suffering was about securing a continued supply of natural resources and cheap labor in developing countries for US corporations”. The US government can’t be used by US companies for their own profits. At least not gaining profits by taking control of someone else’s county. Authors like Frances Moore Lappe, Michael Pollan, Eric Schlosser, and Dan Imhoff that Judy mentioned in her book, all helped developing local food movement around the country. Judy did a comparison between young Americans and young Cubans, and she found out that young Cubans have greater self-confidence and more authenticity than young Americans. She thinks that is a result of companies over advertising among young population in the United States. Therefore, she said, “these were the positive effects of a government that didn’t want to open doors to advertising that glamorizes wasteful consumerism and self-image based on appearance and wealth”. (Wicks,

However, she became realizing that was actually a benefit for her. Living in the same community where her shop is help her make the right business decisions. She is caring the community as her kids. Judy mentioned in her book that, “she began a mentoring program for high school students that went on in various forms for a period of more than fifteen years. During the school year, students spent time interning in the kitchen, dining room, and office of the White Dog Café. We also took them on many field trips- to Branch Creek Farm, for example, to see where food really comes from; to eat meals at African American-owned restaurants that were part of our sister restaurant program, to learn from successful businesspeople in their neighborhoods; and sometimes, just for fun, to go ice skating, on a picnic, or to a movie”. (Wicks, 149) Taking good care of high school students in local community isn’t a move that normal businesspeople would do. Judy was trying to develop this community, and make relationship with the people in this community. That is her way of doing business in a