In Piore’s essay why we keep playing the lottery does produce the basis on an informative report instead of an argumentized report. Considering that Piore cites various inquiries to illustrate “why we keep playing the lottery.” For instance, he mentions how another important factor comes into play as we step up the cash register at the convenience store: self-image. Lottery sales, it turns out, are heavily influence by the way we are thinking about the purchase, and the way we perceive ourselves in relation to others when we do and then Piore cites Carnegie Mellon’s Lowenstein and colleagues on how it is possible to change how many lottery tickets people will buy by making them think- or not think- about their purchase in a larger context.