Summary Of Monsanto's Reasons For Fighting GMO Labeling

This cartoon piece “Monsanto’s Reasons for Fighting GMO Labeling? It Love You” was published in various publications such as Yes! Magazine, Greenpeace, the Center for Media and Democracy, and PBS’s Urban Conversion on October 24, 2013. Joe Mohr created this cartoon that that sarcastically imitates Monsanto’s Chief Executive Officer (CEO), Hugh Grant, about how genetically modified organisms (GMO) labeling is causing high stress levels, global warming, and more exposure to cellular radiation. Mohr, an environmental- theme cartoonist for various well-known publications, and creator of the comic “Hank D and the Bee” is known for helping young adults to older individuals understand, in a hilarious way, the importance of being aware of the issues

The author is explicitly stating that the research being conducted about GMO’s from consumers increase the levels of global warming. As Mohr states,“food will cause consumers to get on their computer and research what a GMO is....major cause of global warming” (418). This claim is not exactly as effective as the writer portrays it to be due to the fact that we do not exactly know if consumers will always go straight to their computers to research what a GMO is. In today’s society, modern technology has given the ability to be connected to internet at anytime, so in most cases, consumers will go to the most convenient item, such as their phones, to research anything that concerns them. This shows the reader that the writer is not organized in his thoughts and does not respond to alternative views. The author expresses a child-like and common sense character when trying to explain how global warming is a major effect. The reason he seems credible for his intended audience is that he is known for writing environmental theme cartoons giving the understanding that he is well educated in the topic. Even though, the author does not show alternative ways that GMO’s results to global warming, the claim that he makes about how use of computers for GMO research increases global warming makes him seem very knowledgable. Mohr’s use of audience-based reasons are very

The author is explicitly states that the research they found will lead to an increase of emotions, one being stress, which could do great harm such as kill. As Mohr states,“If they read the many studies...they may get angry, scared, and stressed out--stress is a proven killer” (418). This claim is somewhat as effective as the writer portrays because consumers do actually get quite upset and stressed out when they find research that they do not like. Stress, especially in young and older adults is more common than anything, and has been proven to lead to death. Still, even though consumers will read the articles, they could actually be happy from what they read and use the advice that was given in the articles to change their eating habits. This shows that the writer is somewhat getting organized in his thoughts, yet however is still not responding to alternative views. The author still expresses a child-like and common sense character when trying to explain how stress is another major effect. Even though the author is a well-educated man, we do not know if his reason is credible for his intended audience because he is educated in the environment, not psychology. Mohr’s use of audience-based reasons are very effective because they actually persuade the reader to believe that GMOs can kill from stress. Again, as stated before, Mohr uses a well-educated