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Summary Of Sam's Fresh And Fit Food Truck

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All of these food trucks are a competition Sam’s Fresh and Fit Food Truck has to face and compete with. These are only five of leading competitors in the specific geographic target market. Others include Chili Mango & Lime, Boston Projuice, Sheharazad, Mei Mei Street Kitchen, and Sate Grill (Ducharme, 2015). The above are just five among the primary competitors. All of the companies here offer products ranging from tacos, rice dishes, stir fries, sandwiches, salads, and so much more variety in all different kinds of foods forms and styles ranging from Caribbean to Asian cuisines. The thing all of these food trucks do have in common though, for the most part, is they serve up quick healthy and fresh meals. This is what is making it more and …show more content…

All of these food trucks have been able to make a name for themselves, especially Bon Me, and are running effective and efficient food trucks. They all seem to be working well with others and have great partners, especially with local farms and markets. Although this industry is starting to get competitive and there are more and more food trucks serving healthy food on the go, such as the ones seen in the chart above. Sam’s Fresh and Fit Food truck has to focus on making sure our food matches our passion and we can surely keep up and even beat this completion. To help keep up with this competition though; the use of social media will be a big help. Using all sites like Facebook, Twitter, Instagram, and so will help ensure that the company can keep up a functioning website unlike Taco Party, where parts were not working, and that there are no bugs ever. Sam’s Fresh and Fit Food is set on providing healthy alternatives to the norm of fast food that we have set in today’s …show more content…

At the moment there are “no companies with a dominant market share in this industry” (IBIS World, 2017), but a realistic share that Sam’s Fresh and Fit Food Truck would like to obtain would try to be at least 50% of these people. These people live very healthy lifestyles and are very active in this location. That is why these people make such a great target market for our company. They are the people we want to attract to our business. This specific target market is growing and their needs are constantly changing every day. Since we use all natural and fresh ingredients we are able to stay in tune with these changes and give them what they want, especially with new diets. Sam’s Fresh and Fit Food Truck is able to serve health conscious individuals quick and delicious healthy meals on the go while staying up with their lifestyles and trends on a daily

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