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Taco Bell: A Brief Summary

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In February of 2012, Taco Bell celebrated its 50th anniversary. To celebrate this accomplishment, Taco Bell decided to roll out a new slogan and ad campaign. The classic “Think Outside the Bun” became “Live Mas”. The national product launch of the first Doritos Locos Taco was introduced around the same time to bring major traffic. With the new Live Mas slogan, Taco Bell hoped to symbolize a lifestyle aspiration, which would connect to its target market, the millennial generation.
To further connect with their target market, Taco Bell pushed social media. Between 2007 and 2012, Taco Bell gained over seven million followers on Facebook through organic growth (The Glen Bell Legacy, 2015). For most brands at this time, this feat was unimaginable; however, Taco Bell wanted more. The fast food chain not only wanted to gain more followers, but also create a platform for storytelling and engagement. In 2012 (same time as new slogan launch), Taco Bell created a goal to reach ten million followers. To meet their goal, Taco Bell incorporated its new slogan into social media challenges and engagement. Taco Bell focused on communicating the new slogan and a consistent brand identity and engaged with fans in real …show more content…

There is also a microsite for Taco Bell’s “Feed The Beat” to explore new and upcoming bands and artists and gives back by providing free food on tour for exposure. Another site linked from the company’s main page is the Taco Bell Foundation for Teens, which is Taco Bell’s philanthropy, which donates one million dollars to teens helping with scholarships and finding lasting careers. All sites and social channels related to the brand are easily accessible and linked from the Taco Bell company information page and most sites link back to one another through the Live Mas

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Chipotle’s main message focuses on reminding customers that their food is healthy and made with high quality ingredients from sustainable sources. Chipotle has utilized its brand message to appeal to Millennials and the new customer trend of healthier food. Chipotle’s brand message has integrated many forms of media for their marketing. Chipotle has a very strong social media presence where Chipotle is viewed very positively (Ginther, 2014).

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This advertisement does not just show that Chipotle added queso, but it uses such simplicity to get a response back from society. The illustration consists of an impeccable piece of granite in the background while its main focus is on the cup of rich and creamy queso. Chipotle is also known for creative slogans that keep customers coming back for more. Their use of sarcasm and the catchy phrases that they put on the food, bags, and cups

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This type of advertising has its advantages and disadvantages for example it is low cost, and it reaches an audience in a geographical area. Some of its disadvantages is it has to be easy to read to attract many potential customers and also sometimes it gets turn out. In a recent article by business insider it talks about a new change in Qdoba that will make the restaurant better “Qdoba doesn't want to exist in Chipotle's shadow anymore. So executives have come up with a new way to set the Mexican chain apart, and it involves an imaginary woman named "Quentessa," (Peterson, 2015). What this is referring to is the Quentessa is Qdoba Mexican Grill restaurant ideal customer.

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Day after day we’re committed to sourcing the very best ingredients we can find and preparing them by hand, to vegetables grown in healthy soil, and pork from pigs allowed to freely root and roam outdoors or in deeply bedded barns. We're committed because we understand the connection between how food is raised and prepared, and how it tastes. We do it for farmers, animals, the environment, dentists, crane operators, ribbon dancers magicians, cartographers, and you. With every burrito we roll or bowl we fill, we're working, to cultivate a better world. Although we enjoyed Chipotle’s original mission statement, we thought it was too long and wanted to make it as concise as their vision statement.

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Your only as old as you feel, it seems that you can still enjoy your life no matter what age you are. The reason why I would say that this ad is insulting because it limits and underestimates the ability of older people. Course it is common among most people that any one older than 65 should be taking a nap, eating oatmeal, going to multiple doctor appointments and should not be allowed to indulge in any physical activity what so ever. I personal object to type of notion as long as it won't harm them internally or physically. Taco bell's motto tells people to "live mas" which means to live more even though this commercial will appeal with most Americans because the people in are defying society by sneaking out acting reckless and wild.

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Abstract Chipotle Mexican Grill is a well-known company that deals with fast food and has made significant and distinctive progress compared to other companies in the fast food industry. The company not only prepares food in front of customers but also makes sure that food is made with integrity. The integrity is enhanced by finding, evaluating, and choosing the right ingredients, which are from animals, farmers, and the environment (chipotle.com). These are the principles that serve to direct and guide the organization and help position it as a leader in the industry.

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The style of this essay seemed to be very informal from essays I previously had read. Yet, author John DeVore gave it his personal touch. For instance, “Unless we’re talking Taco Bell. Which I will talk about, at length, even if you haven’t asked a question that has anything to do with Taco Bell.” After reading that quote I knew that in his essay he would bring forth his personality.

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It is his job to renew customers interest in his brand by advertising new products, announcing collaborations, hosting events, and making headlines such as the Las Vegas Taco Bell Wedding. He expressed his enjoyment for promoting the brand and his distaste for

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But, according to Burciaga, the Taco Bell is doing well. He notices that a large number of poor and low income people enjoying taco bell

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Executive Summary Taco Bell is a fast food restaurant chain in America based in California (Grant, 2006). This fast food restaurant specializes in serving burritos, nachos, quesadillas and tacos among other food items in their menu (Grant, 2006). It serves about 2 billion consumers every year in over 6,500 restaurants majority in the United States, where over 80% are operated and owned by independent franchisees in countries including Australia, United Arab Emirates, India, Mexico, Poland, Greece, Philippines, United Kingdom, and Chile among others (Grant, 2006). This fast food restaurant was founded by an individual known as Glen Bell (Walker, 2014). Tacos Bell had a franchise in Dubai shopping mall which was opened in November 2008 and closed

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TellTheBell Tellthebell.com is a survey website where customers can take part in the Customer Survey Sweepstakes. Here customers of Taco Bell give their valuable feedback; it is basically a Taco Bell’s customer satisfaction survey. In this survey they offer the opportunity to enter the sweepstakes and a chance to win $500 each month. Taco Bell gives such a great service for customers to share their feedback; through survey they determine how to make improvements in their services. What is Taco Bell?

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