Lucy Dunn’s background in the communication field involved translating between common context and corporate jargon. She first mentioned this function of communication when she was recalling her experience in real estate development. Dunn’s job, though it was not explicit in the job description she pointed out, was to meet with real estate investors and translate their visions and needs to the corporate world. She discussed how there would be multiple meetings where she would have to translate both ways in order to finalize a deal. Matt Prince was able to thoroughly describe his position at Taco Bell through giving examples of tasks he has received. It is his job to renew customers interest in his brand by advertising new products, announcing collaborations, hosting events, and making headlines such as the Las Vegas Taco Bell Wedding. He expressed his enjoyment for promoting the brand and his distaste for …show more content…
Paid media consists of the companies websites and advertisements placed to reinforce the credibility and organization of the association. Prince explained that although it is a vital piece of the media puzzle, it is the most stable work of all the three forms of media Taco Bell deals with. Earned media deals directly with reactions of the internet population, these consist of headliners, positive or negative, and it is Prince’s job to keep Taco Bell’s brand fresh. He fleshed out ideas such as Taco Bell beer or Taco Bell wedding ceremonies, both which are aimed to stand out amongst competitors. Owned media reside in popular forms of public social media such as Instagram or snapchat, the main function of this mode of media is to instill the company’s aesthetic, promote their products every five weeks, and make the product seem