ipl-logo

USA Today Executive Summary

504 Words3 Pages

The new generation of USA Today readers want to be able to customize their online newspaper and have auto notifications sent to their mobile devices. This allows the busy reader to be able to be in touch with the world around them at all times. The key part to achieving this strategy is through a partnership or acquisition of a social media platform.
USA Today already has a great combination of partnerships with companies such as Major League Baseball, Doritos, Seat Geek, and National Geographic (Ferrell & Hartline, 2014). Developing an integrated consumer media strategy would add more value to their products (Ferrell & Hartline, 2014). I would focus on social media outlets such as twitter, Facebook, etc. Viral distribution is key. Having updates sent to the reader via social network sites would be the best way to allow them to customize and have audio/ video content automatically sent to their mobile devices (Haque, 2015). The context would rebuild detailed information about people, products, services, and news. …show more content…

Social media platforms already have millions of users. By tapping into or partnering with one of these companies, news information could be customized to each individual user. This would allow the opportunity to reach more readers. Although the news may be free, there are several other ways to make a profit if USA Today were to purchase the platform. USA Today could charge content providers the right to distribute via social media platform, advertisers the right to discuss products and services, or companies the right to talk back to people on the social media platform (Haque, 2015). Free and accessible news would definitely increase readership. Physical newspapers do not offer much more than special additions, physical characteristics, and a print newspaper is everlasting while articles can be hidden away on an online website in a matter of a few days (Print Newspapers vs. Online Editions,

Show More
Related

D1 Unit 4 Business Research

815 Words | 4 Pages

This business uses several platforms to promote its products and to target new or existing customers. The main platform this business uses is Facebook, which is the most common online site used out there in the world. This platform has billions of users active and this business has advantage, as its products and services are already engaging in the market, where it can attract customers online using different social media platforms. The image on the right, shows four main social media platforms used the most across the world. Looking at the image, it clearly shows Facebook has the most users active on monthly basis.

Read More

How Much Do Credit Unions Spend On Social Media Advertising

953 Words | 4 Pages

Over the past three years, social media advertising has grown more competetive as banks and credit unions contend for the technologically savy millenial generation's business. Likes, shares, re-tweets, and followers can directly translate to membership which in turn increases total assests. The most powerful

Read More

Facebook Has Democratized The News By Annalee Newitz Analysis

238 Words | 1 Pages

Facebook was once a website that would shed light on obscure websites willing to post innate content but has now become a monopoly of sorts. Facebook had amplified the opinions of people on the web to spread information. As a result of this users were drawn to their products rather than independent websites. Consequently, people use Facebook and its services more and more frequently, leading to News sites, Media outlets, and Name brands paying for Facebook to endorse their content and services. In the article “Facebook has Democratized the News, but New Changes Do the Opposite.” by Annalee Newitz, it is said that “Facebook is no longer a democratizing force in journalism.

Read More

Business Analysis: Stone Goose Cafe

1578 Words | 7 Pages

Visual content is more than 40 times more likely to get shared on social media than other types of content. Unfortunately, Stone Goose Cafe hasn’t used social media and this puts the company at a disadvantage. In using social media, the users can stay connected with others from a thousand miles away. With the utilization of social media, Stone Goose Cafe’s marketing department will have the potential to reach thousands of potential

Read More

Summary: News Releases

600 Words | 3 Pages

News Releases According to an article published by Investor Place titled Starbucks Corporation: Customers Irate over Starbucks Rewards, SBUX Stocks still Wins, Starbucks has now changed the way their the customers receive awards for their loyalty to Starbucks. Starbucks is now rewarding their customers based on how much they spend versus in the past on the frequency of their purchases, but customers will now receive two stars for every dollar they spend compared to when customers were rewarded with one star for every transaction. In the old rewards system customers needed 30 stars to get to the Gold level and 12 for a free reward, but now it’ll take 300 stars to get to the Gold level and 125 stars for a free reward. This change in Starbucks rewards is predicted not to hurt Starbucks stock, but to help it.

Read More

What Is The Theme Of Socialnomics By Erik Qualman

208 Words | 1 Pages

Socialnomics, written by Erik Qualman, examines and explains the impact that social media has on our lives everyday. It has information on how businesses can use the internet and social media in help their business. Social media can be used to increase their income, cut the cost of advertising and marketing. Marketing in other media such as radio and tv is more expensive than social media, which is mostly free. By using social media business can more easily communicate with its consumers on an almost instantaneous bases.

Read More

New York Times Paywall Essay

1446 Words | 6 Pages

This strategy is one where The Times hopes by adjusting the paywall and friction to social media sites that they can subtly encourage casual readers to become subscribers (Stulberg, 2017). Analysis and Observations The New York Times’ paywall could be one that is more rigid than it currently is. With the demand for Journalism “at an all-time high”, The Times decided that late 2017 was the best time to reduce the number of free articles to five articles down from ten before asking readers to pay. The Times was able to add over 150,000 digital only subscriptions due to news about President Trump (Doctor, 2017).

Read More

How Does Social Media Affect American Democracy

543 Words | 3 Pages

Following the 2016 U.S. presidential election, the world-wide phenomenon known as fake news has risen in society. Media technology has consistently affected the American democracy in many ways. Going back to the 19th century, newspaper industries expanded dramatically due to cheaper newsprint and improved pressing machines. More recently, in the 20th century, as radio and television became dominant, large corporations were able to more easily weave their way into society. Finally, most recently, the focus of concern has shifted to social media.

Read More

Have Smartphones Destroyed A Generation Essay

660 Words | 3 Pages

In the present digital age, social media has seamlessly integrated into our daily lives. Originally intended to foster connections and bridge gaps between people, it has gradually assumed a controlling presence over its users. The countless hours individuals spend on social media platforms engrossed in an infinite stream of content, reveal the underlying intent of companies to monetize users' attention under the guise of providing valuable content. The significant impact of social media often goes unrecognized, overshadowed by its perceived benefits. However, it is important to acknowledge that social media sells people’s attention, hooks them through tailored feeds, and affects the user's mental health.

Read More

Chapter 2

1063 Words | 5 Pages

As an Editor it’s very important to consider how information will be consumed. Its key to note that there is no single medium doing enough to satisfy the public’s thirst for information. Evaluating the media mix will enable the editor to identify the different channels of communication in order to serve the audience better. A combination of varied channels will lead to more access to information. A combination Radio, Television, Newspapers provides the editor with varied options to deliver the information.

Read More

Executive Summary

1116 Words | 5 Pages

When a company has a prospect for a new product they have to determine whether that product will make it or not and then determine what the marketing plan for the new product will be. A marketing plan is an organizational tool that companies create to communicate what the expectations for the new product is, what all roles and responsibilities each team member have in launching the product and determining the functions of the product such as mission, customer needs and offerings. Generally the CMO Chief Marketing Officer creates the marketing plan with the help of a dedicated team and research group. Its an in depth outline identifying all the information that’s needed and necessary for a successful product launch as well as helps give direction

Read More

Social Media Impact On Sports

1116 Words | 5 Pages

CHAPTER 1: INTRODUCTION 1.1 Background Over the past fifteen years, social media has advanced definitely both by they way we use it and how noticeable it is inside of our social culture. This advancement of social media has spilled over and impacted most businesses. Social media has taken the sports business to another level with regards to sports marketing and advertising, and brand sponsorships with different online networking channels like Twitter and Facebook. From the pros to the minors nearly every sports club, association, league and team has an official social media account on Facebook, Twitter, and Instagram.

Read More

Informative Speech On Social Media

1948 Words | 8 Pages

INFORMATION Social media has to be one of the greatest developments of human history. It has connected humanity like never before. It has changed the way that people do business, with companies providing their own social media accounts to interact in real time with customers. We can quickly see what’s going on in our communities and around the world.

Read More

Why Is Social Media Good Or Bad

1094 Words | 5 Pages

On most of these sites, users may establish informal bio profiles, keep in touch with friends and strangers, do research, share thoughts, music, photos, and more. Social media can harm us if used wrong but, on the alternative side we can use it to keep up with news, help young children and teenagers also, offer help to a few people in need. Social media can be good without a doubt but there are disadvantages to it as well. Around 41% of Americans stay-up-to-date with social media. 78.5% of conventional media journalists surveyed utilized web-based social networking to check for breaking news.

Read More

Critical Analysis Of Facebook: The Rise Of Social Media

1712 Words | 7 Pages

The rise of social networking has been a hallmark of the early 21st century. In the past decade, sites such as Facebook and Twitter grew to become not only a tool for building personal connections, but also a powerful platform for spreading ideas and broadcasting expressions. Coinciding with this explosion of online social activities, meanwhile, is the public’s growing detachment from traditional corporate media. In a 2017 study, Pew Research Center found that two-thirds of Americans now access news from social media, a significant increase from just one year ago (Shearer). Given the key role Facebook plays in delivering information and shaping the perspective of its users, it is important for the company to develop a cohesive framework that

Read More

More about USA Today Executive Summary

Related Topics

Open Document