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USA Today Executive Summary

504 Words3 Pages

The new generation of USA Today readers want to be able to customize their online newspaper and have auto notifications sent to their mobile devices. This allows the busy reader to be able to be in touch with the world around them at all times. The key part to achieving this strategy is through a partnership or acquisition of a social media platform.
USA Today already has a great combination of partnerships with companies such as Major League Baseball, Doritos, Seat Geek, and National Geographic (Ferrell & Hartline, 2014). Developing an integrated consumer media strategy would add more value to their products (Ferrell & Hartline, 2014). I would focus on social media outlets such as twitter, Facebook, etc. Viral distribution is key. Having updates sent to the reader via social network sites would be the best way to allow them to customize and have audio/ video content automatically sent to their mobile devices (Haque, 2015). The context would rebuild detailed information about people, products, services, and news. …show more content…

Social media platforms already have millions of users. By tapping into or partnering with one of these companies, news information could be customized to each individual user. This would allow the opportunity to reach more readers. Although the news may be free, there are several other ways to make a profit if USA Today were to purchase the platform. USA Today could charge content providers the right to distribute via social media platform, advertisers the right to discuss products and services, or companies the right to talk back to people on the social media platform (Haque, 2015). Free and accessible news would definitely increase readership. Physical newspapers do not offer much more than special additions, physical characteristics, and a print newspaper is everlasting while articles can be hidden away on an online website in a matter of a few days (Print Newspapers vs. Online Editions,

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