Summary Of The Art Of Rhetoric By Michael Moore

Michael Moore systematically uses logos, pathos, and ethos in his documentary to persuade viewers to view his ideas in a similar manner. Moore touches on each form of rhetoric because individuals are persuaded in different ways, whether it is through emotional appeal, credibility of the speaker or the effectiveness of the messages supporting evidence (The Art of Rhetoric). Moore incorporating the three main forms and being passionate about his views has caused him to have many followers, but also many objectors. Moore is consistent in his message about capitalism, and he uses supporting evidence to support his claim about capitalism. The more research an individual does, the more they will see the same evidence Moore brings forth in his

Pathos is prominent throughout the documentary. Moore appeals to the audience’s sympathies by saying things such as, there are people who have it all, and there are people who have nothing (Michael Moore, Capitalism: A love Story). There are a lot of heart-wrenching examples of pathos within the documentary, such as the family evictions, dead peasant policies, pilot pay and the PA Childcare. Citibank foreclosed on Randy and Donna, who owned a farm in Illinois, and they were humiliated when the bank paid them a thousand dollars to clean the home they were kicked out of for not being able to pay their mortgage. The foreclosure letter they received came out of Flint, Michigan, ironically a city where there is a demolishing of homes because the shrinkage of residents who have been leaving the city in search for jobs (Michael Moore, Capitalism: A love Story). Dan and Erma are a couple that were surprised to find out that Dan’s employer had taken out a life insurance policy on him in the event of his death. Dan died of cancer, and Amegy Bank named their selves as the beneficiary in a life insurance policy for $1,579,399.10 in the case of Dan’s death. It is a sad thought that a company could make a profit on the death of an employee. As Moore said there is a law prohibiting someone from taking a fire insurance policy on someone else’s house, but an employee can take out a life