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Summary: Ron Johnson CEO Of J. C. Penney Company

229 Words1 Pages
Ron Johnson CEO of J. C. Penney Co. seemed to have aligned himself and a cost- leadership strategy. The original plan was to have everyday low prices and sales on specified days of the month. Johnson wanted every product to have three different prices. Each product would have a low everyday price, a month long low price and a prices for twice monthly sales (Jones & Kramer,2014). Johnson’s cost leadership strategy did not pertain to his spending it seems with high cost of weekly travel, launch parties, corporate spending and the cost of retooling each store. Since he did not keep cost down he was spending more money than he was making. J. C. Penney lost 1 billion the first twelve months Johnson was CEO. Also, the low prices did not seem to

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