The Andrew Jergens Co. persuades their readers by enticing them with a profound question, which sparks their sense of curiosity. In the ad, are the many rationales of why Jergens Dryad deodorant is beneficial and advantageous to its consumer. The ad, created in 1951, proposed that Jergens Dryad deodorant was superior and outranked its competitors, providing its readers with a sense of preeminence.
This particular advertisement, is set to captivate predominantly a female audience. Jergens offers a resolution to the fault of 6 million women who were wrong, saying that their new deodorant has gained its customers loyalty. The company uses the fact that the Dryad deodorant was developed by chemist, to imply that the deodorant was created by educated inventors, who knew what they were doing. Also stated in the text is that two years of research have gone into constructing the product,
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Well perspiration meaning sweat is not anyway an acid, but instead the word “acid” is used to emphasize the strength of Dryad deodorant on odor causing bacteria and perspiration. In return Jergen’s Dryad develops an illustrative mental image of what It means to be the apex leading deodorant.
The Ad also conveys to its readers by using the method of assurance, by providing guarantees like an assured 48-hour protection in regards of repelling odor. The Andrew Jergens Company also claims that their deodorant is safe on miscellaneous fabrics, which increases the marketability of the item by affirming that the Dryad’s deodorant is virtually innocuous to your garments in anyway.
The audience’s susceptibility to the benefits of Dryads deodorant during this time was dormant. Due to the fact that feminine hygiene was at a highpoint around this time. The company was allowed to stretch the truth towards their mannerisms and