Summary: To The Board Of Directors Of Company Baldwin

To the Board of Directors of Company Baldwin:

This report will show the Board of Directors what decisions were made throughout the previous seven years and why they key to make sure that the company was successful. My strategic focus was attempting a broad differentiator strategy. Our goal was to maintain a presence in every segment of the market for our primary stakeholders which are the customers, stockholders, management and employees. (Capsim) We have presented important details about Baldwin’s strategic decisions and their performances.

Performance Summary

Throughout the past seven years, Baldwin started off positive, went negative, but then was able to become profitable in the end. There were several factors that caused this fluctuation, but Baldwin should have focused more on the financial side of this company. Baldwin’s finished year seven with a positive net profit of $2,399,672 but had a drop in year four bringing Baldwin’s net profit down to $(11,508,000). Management believes this can be paired the high interest rates of the debt that was borrowed. In year two Baldwin had 25,499,000 and in year seven, current debt went decreased to 0. The market share fell significantly which can be shown in Figure A. It went from 16.4% to

Baldwin’s goal was to be ahead in this area and keeping the designs fresh and exciting, but unfortunately management could not uphold these goals. This lead to the products not having the ability to offer improved size and performance and/or keeping up with the market needs. Specifically this hurt Baldwin with its product Bid because it actually fell out of its primary segment (high) and was unable to sell its inventory. This also had an impact on the lack of market share that Baldwin obtained, which eventually impacted the overall profitability of the