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Summary: To The Board Of Directors Of Company Baldwin

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To the Board of Directors of Company Baldwin:
This report will show the Board of Directors what decisions were made throughout the previous seven years and why they key to make sure that the company was successful. My strategic focus was attempting a broad differentiator strategy. Our goal was to maintain a presence in every segment of the market for our primary stakeholders which are the customers, stockholders, management and employees. (Capsim) We have presented important details about Baldwin’s strategic decisions and their performances.
Performance Summary
Throughout the past seven years, Baldwin started off positive, went negative, but then was able to become profitable in the end. There were several factors that caused this fluctuation, but Baldwin should have focused more on the financial side of this company. Baldwin’s finished year seven with a positive net profit of $2,399,672 but had a drop in year four bringing Baldwin’s net profit down to $(11,508,000). Management believes this can be paired the high interest rates of the debt that was borrowed. In year two Baldwin had 25,499,000 and in year seven, current debt went decreased to 0. The market share fell significantly which can be shown in Figure A. It went from 16.4% to …show more content…

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