Capsim Cost Leadership Strategy

957 Words4 Pages

Andrews Success
Team Andrews chose the broad cost leader strategy. The broad cost leader strategy is gaining a competitive advantage by keeping costs of manufacturing and materials low, thus building high margins and providing room for low prices (Capsim, 2016). Capsim is devised into four primary departments; research and design, marketing, production and financial. I will explain the strategies used throughout the simulation and related profit margin, forecasted sales volume to meet inventory needs and ultimately the stock price.
Virtual Teams
Furthermore, the essay discusses area of improvement within the inventory, sales forecast, and stock price. Team Andrews had two primary participants that took the initiative and guided the company strategy. In my opinion, the simulation would have been more fruitful and realized more profits if everyone participated equally. Although I learned a great deal during the simulation, I would have been more satisfied with the program if my leadership skills invoked everyone to contribute with equal levels. However, I realized even the greatest leaders of all time are unable to influence everyone. To improve participation, the team could have had video conferencing in addition to the audio and screen sharing. Throughout the weekly team discussions, members were easily distracted and lost focus. If I was to …show more content…

There the size, speed and reliability were unchanged. The product was positioned in the bottom right low-tech perceptual map. With the product size and speed shifting by 1.4 per round, eventually Abel (the low tech product name) would be in the perfect position for the low tech sector. However, age was going to be in issue. The low-tech segment desired a product 3 years of age. With a product modification in research and design (RnD), the age could be cut in half. With that in mind, we were prepared to make changes in the following