According to the ethical business, the company or organization should bring some kind of benefit for any part of the organization and the groups that it includes such as stakeholders. The ethical business not only includes the financial part of the business, but also the human and environmental relations with the company, concerned with their relation. The image presented on page 77 shows how the Whole Food Market approaches the ethical business with its business mission and how it helps the organization be a better company. We can see in the illustration that the organization want its team members to be happy, consequently its employees would be more motivated to work giving a better customer service. Then, the consumers would be more satisfied.