Uniform Code Of Business Ethics

In the business world ethics is a highly debatable and controversial topic. There is no standard measure to state if a particular perceived ethic is good or bad. This decision is highly subjective and each viewer has his or her own point of view over the topic. The usual definitions of business ethics reiterate that business actions are based on the degree of right and wrong (eg., Bartels, 1967; Barry, 1979; Beauchamp and Bowie, 1983). This leads to creating a uniform code of ethics which has to be followed by all companies in various sectors and marketing seemed to be in the forefront on creating a unified code. There has always been instances where customers are misled due to marketing and this has cause them unnecessary expenditure and dissatisfaction.

This further ensures that the salesperson is in conformance with the social norm of honesty, fairness and full disclosure (Roberson & Anderson, 1993). Trust and satisfaction becomes the predominant factors in customer retention over the long run. There are not many instances where sales person are present to interact and sell a product to the customer. This role has been taken over by the information provided by the e-retailers on their website. Being a sought after credible source e-retailers face the challenge of ensuring the vendor is someone legitimate. This information provided by the e-retailers is trusted blindly by the consumer. Moreover trust is a connection which is forged over multiple encounters and not just one. This directs designers to another issue on consistency. Having a consistent method of service and customer grievance redressal will strengthen the bonds of trust thus improve satisfaction. Trust and satisfaction are interrelated, as trust among customer increases the chance for being dissatisfied reduces. This creates an image on the customers that the error faced by the customer is just a one-time activity and thus they would be tolerant about the

In recent studies (Nguyen, 2015) has deduced that ethical sales behavior has positive effect on customer trust and commitment. This thus makes the cornerstone of gaining customer loyalty which ensures that there is a steady retention of the customer base. These customer also double as the brand promoters who promote the brand in a positive light thus gaining more customers. The customer loyalty model used by Alrubaiee (2012) has been confirmed across various instances and