Super Seven Incher Essay

In “ADVERTISING’S FIFTEEN APPEALS” written by Jib Fowles, Jib shows us the effects of advertising on our daily lives. He believes that the advertisers base their work on fifteen appeals which cater to audience’s motives and desires. The fifteen appeals include need for sex, need for affiliation, need to nurture, need for guidance, need to aggress, need to achieve, need to dominate, need for prominence, need for attention, need for autonomy, need to escape, need to feel safe, need for aesthetic sensations, need to satisfy curiosity, psychological needs. By using fifteen appeals, the advertisers are able to capture the audience’s attention. The ad above is called “Super Seven Incher,” which was released by Burger King in Singapore in June of

As we see, the sexual connotations are not much hidden or subliminal. It is blatantly apparent regarding to oral sex. First, we can see from the picture that there is a young lady with blonde hair and red widely open lips. It looks like she is ready to take a bite out of the “seven inchers” sub. On the right side of the lady, there is a big sandwich which looks very long and big so that people are very likely to associate it with male genital. This image subtly implicit the sex and provoke people to have sexual associations. Second, the tagline “It’ll blow your mind away” is also implicative. The words are written in huge, bold, white letters and the word “blow” is referring to the popular slang term for the act. The words “It just tastes better” in the top right corner are definitely not only referring to that the burger tastes better. They have some other meaning. The combination of words and images cause the audience to have a strong emotional reaction to the ad. In this way, people would gain the same amount of pleasure from eating the “Seven incher” sub as they would from receiving the sexual act they are alluding to from the combination of words and images. The images in this ad cannot be ignored by