3. SWOT Analysis
Airbus is one of the largest Aerospace companies in the world. SWOT analysis of Airbus can be used to analyze the company 's strengths, weaknesses, opportunities and threats, as followed:
Strengths Weaknesses
 Market Share: Airbus hold 57% market share in 2015, grown 50.5% from the previous year.
 Innovation: focus on innovation in technology and design.
 Eco-Efficiency: Blue 5 innovation at Airbus provides five areas of environmental focus: energy saving, water saving, less waste, CO2 reduction, and reduce VOC.
 Strong Group Company: Airbus Group is very strong with a revenue over 64 billion euro which allow Airbus to compete in the challenging market.
 Airbus has been delivering less number of aircraft compared to the orders. While its rival, Boeing has delivered higher ratio.
 Airbus has always been labelled as inefficient in operations when compared to the rivals because of its history of delayed deliveries.
 Airbus has higher production costs compared to its rival.

Opportunities Threats
 Growing demand of aircrafts over the next 20 years.
 With the growing Passenger traffic due to the rising middle class in the emerging nations, Airbus has a great opportunity to gain the market share.
 Technology Advancement can help Airbus improve on its weaknesses and faster delivery.
 Vertical Take-Off and Landing (VTOL) plane opened new market to Airbus
 High competition: Boeing is the toughest competitor, emerging markets is also going to be even