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Swot Analysis Of Blackmores

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Blackmores Ltd remains to have assertive competition both within/out of Australia. The highly fragmented market and fierce competition within the Vitamin and supplements manufacturing industry is due to manufacture industries ranging in relatively similar product/benefits ,with relatively low switching cost. Swisse Wellness Pty Ltd remains to be one of the biggest competitors to Blackmores (In Australia), in which currently leads the market with a 32.1% market share closely shadowed by Swisse Wellness Pty Ltd at 26.7%. While the increasing number of pharcemticual product, being produced means smaller industry players have not reached substantial growth, demonstrated through smaller markets expected only to account 41.2% of market share (2016-17).

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