Swot Analysis Of Carnival
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Appeal to Numerous Niche Market o Carnival Corporation & Pls is one of the world’s largest cruise line operators, has a large fleet capacity and operates 11 of the most recognizable cruise brand names. Their portfolio of brand names go with almost every niche market, from budget minded, contemporary to luxury cruise.
Dominant Market Share o Due to economies of scale, Carnival large company that they have significant cost advantages over most of their competitors.
Superior Profitability o Carnival is one of the profitable cruising companies. The company’s average income stands at 18.1% compared to the industry standard of 6.3% (Friesner 2014)
Operational Excellence & Experience o Carnival aggressively and effectively invests in print and television media. Their promotions target the lifestyles of each group of customers. Carnival are “Fun Ship”, Holland America, a premium cruise, is promoted through the tagline “a signature of excellence” Seaboum, project itself as “intimate luxury” while the Ocean Village projects as “the cruise for people who don’t do cruises”. o Carnival supports its travel partners with training, online marketing and exclusive offers and saving to its secondary markets.
WEAKNESSES
Dependent of Travel Agencies o The vast majority of the company’s sales come from travel agents who arrange cruise on behalf of clients. Given the emergence of internet-based travel bookings and direct to consumer models of selling airline tickets, their
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