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Panera Bread Swot Analysis

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Executive Summary:

Cheesecake Factory (CAKE) and Panera Bread (PNRA) are in the restaurant industry composed of a wide-range eating amenities. Population changes and variation of consumer preferences motivate the companies in the restaurant industry to find solutions to develop new menu ideas and fulfill consumer appetite. The largest economic factor affecting the restaurant industry is unemployment rates and a less but still impactful factor is seasonality.

The restaurant industry was significantly impacted by the economic recession. The recession caused declines in the U.S. household incomes, which in turn decreased consumer food expenditures, especially in the food away from home sector. Now, CAKE and PNRA both have greater earnings and sale trends that outperform future values.

Net profit margin (NPM) is the amount of profit a company retains. The higher the NPM the more an investor is interested in that stock. PNRA has a higher NMP than CAKE which mean they are a lower cost producer and a more stable firm. CAKE recently started paying a small portion of dividends; PNRA however does not yet pay dividends. As far as foreign expansion, PNRA already has expanded …show more content…

Figure 2, shows the SWOT analysis threats from CAKE and PNRA. The common main threat between these firms is intense competition. Competition for consumer business is very high; relating to factors like price, customer service, location, quality, new products, and advertising. (Business Source Complete, 2014) Business Source Complete mentions through the SWOT analysis of both CAKE and PNRA that because they are newer companies compared to their competitors, it is imperative that they distinguish themselves from them. They can achieve this by the development of new products and service

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