Swot Analysis Of Chocolate

INTRODUCTION

Products like candies, toffees, chew jellies, fudges, lollypops, chocolates and bubble gums are considered to be the part of confectionery industry which also includes all kind of biscuits, cookies and sweet. However, this pre-feasibility provides details on chocolate, its manufacturing, packaging, marketing and distribution.

Chocolate is loved by every age group & chocolate industry is growing day by day. Chocolate enjoys about 30% of total candy market and its manufacturing is easy and could be done using home recipes. Many industrial producers of chocolate and other confections are manufacturing chocolates on large scale for the local market and export purposes. This project envisages the production of chocolate using local

Nestle Pakistan

3. DANPAK Foods Industries (Pvt) Ltd

Consumer demand

In Pakistan confectioneries have always been used as gifts on weddings and other occasions however now there is a higher demand for chocolate confectioneries on not only weddings but also on Eid and birthdays. There is a high and an increasing corporate demand for such confectionery items as now people want to deviate from the traditional sweets.

Target Market Our major target market will be the corporate clients of Karachi mainly and other adjacent cities as well. The trends in the corporations of Pakistan are now changing; corporations often present gifts in the form of chocolates to their consumer as well as their business clients. This trend is on an increase in the country. We will also cater for weddings in large packaging and other occasions such as birthdays and Eid. However this will be targeted towards the upper and the upper middle class of the country. Our target market will also largely include walk in clients who will purchase chocolate in small quantities as compared to the corporate clients or those catered for weddings. There is no age limit to the target market as Chocolate is a certain product that is liked by everyone.

Market Size and

• Place emphasis on new products development and shift gradually towards a good mix of different chocolate types.

• Revitalize your product by introducing new flavors, colors etc.

PROPOSED LOCATION

Location for setting up a chocolate plant has imperial implications on fixed costs, operational costs and procedures. Generally locations where labor and skilled manpower is easily available and population density is also reasonable are preferred, however availability of utilities like Power, Water, Gas, Telephone, Roads and Sewerage should also be considered when deciding where to setup the business. In addition, a location should be chosen from where business operations like production and distribution can be performed quickly with low operational cost.

For chocolate business, it is suggested to locate the manufacturing facility in North

Karachi Industrial Area, Federal B Industrial Area Karachi,. For the purpose of this study, it is assumed that the project will be setup in a medium cost industrial location.

Land Requirement

The workspace required to setup the assumed chocolate plant is a 2250 sq. ft. (250 yards plot), which will serve for the office, storage godown and manufacturing plant. It is normally available for Rs. 3 – 4 million in a medium cost industrial