Disney is one of the biggest media companies in the world dealing in multiple entertainment industries. Disney due to their size use a wide variety of growth strategies while relying on cash cows and stars for profits. Disney has many strengths and opportunities which explains their substantial size such as success in the film industry. Disney has competition from places such as Universal which keeps them improving on their weaknesses and threats. Disney do target young children with their cartoons and amusement parks as well as television. They use differentiated marketing strategy. This is because they market differently to both kids and parents and both boys and girls. Disney do provide their entertainment through their movies, channels, parks, and top service. They have a different variety of pricing strategies which depends on the product or service ranging …show more content…
The Disney Brand is renowned throughout the world and the development of a theme park here which has a population of over 1 billion would provide a huge opportunity for the Disney company to grow even more substantially. Disney focuses on the market segmentation of families and children. Disney catches children 's interest through the advertisement of rides and characters which then leads to them asking their parents to visit the park. Disney focuses on the following demographics age, life cycle, gender and many different aspects. In attracting children and young people, they make commercials with well known Disney characters, and also showing the entertainment the kids will experience on the rides and exploring the parks. In the commercial all the children are smiling, running and enjoying their day out at Disney Parks. These are aired on the television at the period of day that the kids be watching tv and the channels that cater for this age