One of the most powerful entertainment corporations in the world is Disney. Almost every person in the world has encountered Disney whether it is the movies, the characters, the parks, the toys, and the books. Each of their characters are iconic and beloved by the variety of public. Disney knows this and it can be proven in their Lilo and Stitch poster. This poster is one of the multiple styles that came from the production of the movie. The purpose of this poster was to get families and Disney enthusiasts to come and see the movie. Since it was ranked the number one movie grossing in the daily box office within the first week of its release. This fact is further proving that the poster was effective at targeting a large audience and attracting them to see the movie. I will be doing this by talking about the intended consumers, consumer habits, and the fine technicalities within the poster. Furthermore, it is paramount to discuss the most influential part of the poster, the intended audience. No matter what advertisement method is used whether it is a television commercial, newspaper ad, billboard, or radio ad, there is always an intended audience. The audience being the most important part to any product advertisement because it is the spectators who need to be swayed into buying a product. The product for this poster being going to …show more content…
This subconsciously associates Stitch with characters with personalities that combine into his. It is Disney’s decision making that this poster adds a sense of familiarity among the characters specifically through their personalities, which have been developed by the consumer’s preferences. Furthermore, through the consumer’s inclination, Disney realized that the families might want a new change in scenery that was unparallel to the previous movies produced by