The Indian car industry is one of the largest in the world with annual sales of 23.37 million vehicles in FY 2014 to 2015, and having an annual growth of 8.68 per cent. This industry accounts for 7.1 per cent of the country 's gross domestic product (GDP). Honda Cars India Ltd., (HCIL) is one of the leading manufacturers of mid-tier and high-tier segment cars in India. The company is a subsidiary of Honda Motor Co. Ltd., Japan. It was established in 1995 with a commitment to manufacture and sell Honda’s latest passenger car models to the Indian customers. Indian car market is cluttered with national as well as international companies and with cars ranging from 2.2 lakh INR to INR 38 Crore (Bugatti Veyron Grand Sports). Major Player in Indian car market is Maruti Udyog with a 46% share in total car sales. Hyundai holds 15.26% whereas Mahindra and Honda Cards India are competing with each other with an 8% share. /* TODO – Change with Latest Image */ Market segmentation means dividing a target market into subsets of customers, who have common needs, interests, and priorities, and then designing and implementing strategies in order to target them. Segmentation can be done for a particular target market based on various parameters. This is true with car market also. Indian Car market is segmented into nine categories mainly based on the length. It is easy to divide the passenger cars based on their length but this is not a practical approach. Price of cars is