ipl-logo

Swot Analysis Of Honda Cars

1451 Words6 Pages
bulb-icon

Recommended: Swot analysis of mercedes

The Indian car industry is one of the largest in the world with annual sales of 23.37 million vehicles in FY 2014 to 2015, and having an annual growth of 8.68 per cent. This industry accounts for 7.1 per cent of the country 's gross domestic product (GDP). Honda Cars India Ltd., (HCIL) is one of the leading manufacturers of mid-tier and high-tier segment cars in India. The company is a subsidiary of Honda Motor Co. Ltd., Japan. It was established in 1995 with a commitment to manufacture and sell Honda’s latest passenger car models to the Indian customers. Indian car market is cluttered with national as well as international companies and with cars ranging from 2.2 lakh INR to INR 38 Crore (Bugatti Veyron Grand Sports). Major Player in Indian car market is Maruti Udyog with a 46% share in total car sales. Hyundai holds 15.26% whereas Mahindra and Honda Cards India are competing with each other with an 8% share. /* TODO – Change with Latest Image */ Market segmentation means dividing a target market into subsets of customers, who have common needs, interests, and priorities, and then designing and implementing strategies in order to target them. Segmentation can be done for a particular target market based on various parameters. This is true with car market also. Indian Car market is segmented into nine categories mainly based on the length. It is easy to divide the passenger cars based on their length but this is not a practical approach. Price of cars is
Show More
Related
816 Words | 4 Pages

The segmentation process allows Company X to understand the changing needs of each demographic. Emerging opportunities can be easily identified in potential markets. To address retail customers within different industries accordingly Company X must develop an effective demographic segmentation strategy. The customer segments of Company X will be a diversified group. The groups are broken down into two main categories which are individuals and businesses.

Read More
1809 Words | 8 Pages

An example of demographic segmentation is being used in the automobile market. This is done on the basis of income from a household. Suzuki has a low-price bracket for their cars whereas BMW have a high price bracket so it targets high end buyers who are willing to spend more money. BMW have segmented a market by differentiating their products. Comparing it to Suzuki, BMW allow customers to design their car such as the seat material, colour, wheels and engine.

Read More
1039 Words | 5 Pages

Market segmentation is the process by which companies divide a broad consumer or business market, normally consisting of existing and potential customers, into sub-groups of consumers (known

Read More
1808 Words | 8 Pages

Purpose and process of market segmentation The purpose of segmentation is to allow the marketer to be better able to reach the consumer needs and wants which increases the positive responses for the brand. Segmentation is important during the promotion process, this is where the team decided who what and where as well as, age gender and things like buying patterns. Because of this, marketing g segmentation comes before targeting. By dividing the audience, it makes it easier to target exactly who and where to send the devices or what to do with their next model.

Read More
3261 Words | 14 Pages

SUBMITTED BY TEAM DIGBY ASWANTH KUMAR (13UTA07) LAVANYA V (13UTA19) PRIYANKA R (13UTA27) VIGNESH.P (13UTA37) SHRUTHI.R (13UTA46) I) EXECUTIVE SUMMARY Harley Davidson is an American motorcycle manufacturer who is known for their heavy weight motor cycle. Harley has a very strong brand name and reputation.

Read More
832 Words | 4 Pages

The United States has one of the largest automotive markets in the world, and is home to many global vehicle and auto parts manufactures. In 2016 year alone, vehicle production reached almost 17.5 million passenger vehicles. Automobile industry involves many industries in it. It includes original equipment, manufacture, and adverting industry as well as oil and natural gases industry. Main players of the Automobile industry are Toyota, General motors, Volkswagen, Honda, Ford and more.

Read More
1612 Words | 7 Pages

BMW Company continues to launch innovative products as part of its battle with other German automobile manufacturers such as Audi, Porsche and Mercedes Benz to be the world’s largest car manufacturer. BMW the German based organization is one of the world’s most regarded automakers, prestigious for creating luxury cars and SUVs that offer superior levels of driving pleasure. Market segmentation Market segmentation divides the market segments into four segments which is Geographic, Demographic, Psychographic and Behavioural. Market segmentation is a marketing strategy that divides the market segments into smaller segments with regular needs, attributes, or behaviour that might require separate marketing strategies or mixes. This is because buyers differ in their wants, resources, location, buying attitudes, interest and so on.

Read More
1306 Words | 6 Pages

INTRODUCTION: Mercedes Benz is a globally known brand, originated in Germany. Benz is specialized in automobiles like cars, buses, trucks, etc. EXTERNAL BUSINESS ENVIONMENT: The automobile industry is a multi-billion industry with large brands in market. It’s important to carry out analysis on microenvironment before formulating strategies.

Read More
797 Words | 4 Pages

Common definition market, which means economic that’s approach customers in terms of people to find a goods or services they want, while segmentation is processes dividing specific part into many parts of some things. Market segmentation is mean an organization target its product, services, or ideas only to specific groups of consumers rather than to everybody, even if it means that other consumers who don’t belong to this target market aren’t attracted to it, for example is ASIMO might be suitable for housewife to do household works. Honda company has been targeted three major part of market segmentation that is include demographic, behavioral, and psychographic segmentation. Demographic segmentation is based on age, income, family size and socio- economic status, etc.

Read More
916 Words | 4 Pages

Market are segmented in order to make it easier for businesses to target these segments according to the features and habits they exhibit. These segments must be definable, specific, profitable, and is has room to grow. The following outlines the segmentation for the market of Mercedes Benz broken down into demographic, behavioral and psychographic segmentation. Demographic Segmentation: Markets can be segmented by geography where the business would market its offering towards individuals living in a certain area.

Read More
1402 Words | 6 Pages

According to TrackMaven, market segmentation is the process of dividing the market of potential customers into groups, or segments, based on different features. The created segment consists of consumers who will respond to the same marketing strategy and who share the nature of the same interests, needs, or locations. McDonald uses demographic segmentation as their main types of market segmentation. According to Sakshi Natani (2016), McDonald in Malaysia used mainly demographic segmentation, which divided in age, income, family-life cycle and social class.

Read More
1027 Words | 5 Pages

Answer: (a): Market segmentation is the first step in defining and selecting a target market to pursue and penetrate. Basically, market segmentation is the process of splitting up an overall market into two or more groups/classes of consumers. Each group of consumers is called as a market segment. Each group (or market segment) should be similar in terms of certain characteristics or product/ service needs. In business world, market segmentation is considered to be a most important tool in enabling marketers to better meet customer needs and requirements.

Read More
2531 Words | 11 Pages

The company exports its vehicles to over 120 countries across the globe. The company aims at providing the best technology and performance driven cars to the Indian middle class segment at an affording prize. The company also commits to safety to provide safer ride on the Indian roads. The company has a Workforce of 12,500 employees and a service network

Read More
761 Words | 4 Pages

The process of market segmentation involves the division of a market into groups of smaller size whose needs, behaviour and characteristics are distinct from each other. These smaller groups or 'segments ' may require separate marketing strategies. There are four major market segmentation variables namely behavioural, psychographic, geographic and

Read More
1004 Words | 5 Pages

1. MARKAT SEGMENTATION Market segmentation is a strategy that is generally used by a company to identify and define the target customers, and provide the supporting data for the marketing plan elements. There are five types of market segmentation which are demographic segmentation, geographic segmentation, psychographic segmentation, benefits segmentation and volume segmentation. • Demographic Segmentation Demographic segmentation is market segmentation according to age, family size, religion, race, gender, income and education. By using this segmentation, a company can categorize the needs of consumers more easily and target its consumers more accurately because demographics can segmented into several markets.

Read More

More about Swot Analysis Of Honda Cars

Related Topics

Open Document