Swot Analysis Of Laundry Shop

840 Words4 Pages
INTRODUCTION

The fast change of trend from individualized laundry to commercial laundry services coincides with rapid technological change as well as the fast, changing and modern lifestyle of Symbiosis students. Laundry business is an easy and convenient business to start. It is not capital or management intensive. One can start this business right from home and grow from there. It is a very lucrative business, as not everyone that puts on clothes has the time to do the laundry. Based on the survey conducted the reasons why they go to the laundry shops instead of doing it to their own are because of tight schedule especially those students who have a lot of extracurricular activities in college, others says they don’t like washing their clothes because it is just a waste of time (laziness), and hostels didn’t allowed washing clothes in washing machine in consideration to the consumption of water and electricity.

MARKETING ASPECT

The marketing aspect will serve as the basis of the financial section through the projected demand. This includes the area covered, target market, the demand and supply, demand and supply gap analysis, SWOT analysis. Area Covered: Symbiosis Hill Top Campus

Colleges Covered Total Population SIBM 450
SIMC 240
SITM 240
SSBF 100
SSP 150

This group of market will be described their need according to their lifestyle considering a number of potential influences on buying behaviour including the attitudes, expectations

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