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Swot Analysis Of Marketing Strategy Of Myknee

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Achievable:

Promotional objectives:

• To Create awareness on Myknee among 30% of the target population (what is the target population) by June 2015, at a cost not to exceed $200 per thousand individuals campaigns.

Branding objectives:

To make Bosch brand of Keys (Myknee) the preferred brand of 20-50 or Target Population by June 2018, at cost not to exceed $5000.

Market Objectives

• To gain a 30 % market share within the industry by the end of December 2018
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