Question 1
Using the SWOT analysis, verify the attributes that are helping McDonald to say competitive in the fast food industry in Hong Kong. Do remember to include the internal and external factors that may play in influencing your SWOT analysis.
The basically, SWOT analysis can help determine if it’s a good enough idea to move forward. In fact, through careful analysis can avoid costly mistakes. SWOT analysis divided to four namely strength, weaknesses, opportunity and threat. Meanwhile, have two factors namely internal and external. The internal factors is have strength and weakness whereas external factors is opportunity and threat.
STRENGTH
First of all, the strength McDonald and Hong Kong is global business and biggest fast food in market share. The facts, it is the largest fast food chains in terms of which has total world’s sales serving more than 70 million people around the world in more than 120 countries and it is the biggest fast food retailer conquering markets worldwide. Other than that, McDonald’s traditional menu has been surprisingly successful. People with diverse dining habits have adopted burger and tries whole heartedly. So, very nicely prepared menus for different people have been McDonald biggest strength. Second, the strength McDonald and Hong Kong also is it first open restaurant in Hong Kong. In fact, McDonald opened its first restaurant in Hong Kong in 1975 at Paterson Street, Causeway Bay. The due that, since then the number of McDonald