TRADER JOE’S – INDUVIDUAL ASSIGNMENT 1 Part 1 – Introduction What Joe Coulombe did was opening an ordinary supermarket into the industry but the strategies he took were separating the Trader Joe’s from its rivals. What he did was to offer products targeting sophisticated costumers who were searching for good bargains. The offerings of Trader Joe’s were so unique which are not found at rival shelfs. Another crucial decision he made was to take advantage of recent environmental movements such as the rising trend of costumers searching organic foods. The company also decided on selling private labelled products with lower prices than other brands of the same product.
The grocery store industry includes numerous competitors. These competitors provide ample options for consumers to choose from. Specifically to Trader Joe’s market, Whole Foods, Bristol Farms, and Fresh & Easy compete in the same organic and differentiated product industry. Expanding a little further, Walmart, Super Value and While there is a lot of competition, Trader Joe’s brand s hard to compete with due to their competitive strategies. Trader Joe’s has unique products under their private labels.
I. Strengths of TARGET Corporation Target Corporation is one of the largest and oldest public discount retailing company operate in the United States. The company founded in 1902’s by George Dayton (as also known as Dayton Dry Goods in 1962’s). Target store has a huge store footprint and enjoys considerable brand recognition. Target’s portfolio of owned and exclusive brands is also its strength, which allow retailer to a valuable differentiating lover in high competitive retail environment.
The strategy recommended would match both external and internal fit that help Ice-Fili to increase its current market share (5%), maximise its long term profits and to achieve a sustainable competitive advantage. To dominate the Russian ice cream market and maintain its market leader position, it has to brand itself as the top historical Russian ice cream producer and strengthen its core product in the impulse segment. Due to little product differentiation, there is low brand loyalty for consumers. Ice-Fili could distinguish itself from creating high brand awareness via marketing and advertising.
Introduction The case is focused on the development of a profitable market for Pillsbury Cookies in Canada. General Mills Inc. was the sixth largest food product manufacturer. The company had a portfolio of top brands such as Betty Crocker, Pillsbury, Progresso, Green Giant and Cheerios. It has presence in over 100 countries and sold through well-known retail stores such as Safeway, Walmart and Costco.
TESCO SWOT Analysis TESCO SWOT Investigation Strengths Tesco is the third greatest organization of giving retail benefits on the planet. For the time being, it has created more than 5000 shops inside USA, Europe and Asia and the figure is expanding step by step. Tesco is ended up acclaimed retail mark with expansion of its shops system all through the world. The organization praised 41.7% of standard of business sector of retail in Joined Kingdom 2014.
Whole Foods Market uses a broad differentiation generic strategy (based on Porter’s model). It was demonstrated more clearly by production line strategy, growth strategy, merchandising strategy and store location strategy 1) [GROWTH STRATEGY]The Whole Foods Market’s growth strategy was to expand via a combination of opening new stores and acquiring small owner-managed chains located in desirable markets. It led to an easier way to access wider market segments which is the objective of company’s broad differentiation strategy. a) Entered Atlanta Market and Great Britain by acquiring Harry’s Market and purchasing Fresh and Wild b) 2007: Whole Foods was proved to be largely successful after purchasing struggling Wild Oats Markets – its biggest competitor in natural and organic food .This acquisition gave Whole Foods entry to 5 new states and 14 new metropolitan markets c) Renovated and rebranded Wild Oats’ stores as WF stores i) Sold 35 Henry’s and Sun Harvest stores which had been previously acquired by Wild Oats gain from sales and reduced net purchase price for Wild Oats market.
INTRODUCTION Procter and Gamble is multinational company dealing with consumer goods. Its products include personal care products and cleaning agents. Apart from producing those products the company also produces food and beverages. The company made some changes in its corporate strategy in the early 1990s and aimed at reduction of cost structure come up with its differentiated business-level-strategy. This was in an attempt to increase its profits and revenue.
In efforts to push into high-margin health, the company recruited their new CEO from German healthcare group Fresenius. Fresenius is a European health care company provides products and services for dialysis, hospitals as well as inpatient and outpatient medical care. In addition, the company focuses on hospital management as well as on engineering and services for medical centers and other health care facilities. Taking into the countries stick ideologies and beliefs , and cultural and marketing values the company had to generally consider the demand by consumer and their market value to adapt to the environment within the global market . In doing so Nestle reported organic growth at 2.3 percent with 1.4% real internal growth (RIG) and 0.9% pricing.
The health food drinks market is highly competitive with various heavy players like GSK, Cadbury, Nestle, Heinz etc. The health food drinks market is divided into white beverages and brown beverages. Horlicks with 36.2 % market share leads 5500 crore health food drinks market. Bournvita is leader is brown beverage category followed by Boost. Nestle Milo a relative new entrant to the market was launched in India in 1996.
Nestlé’s products include baby food, bottled water, coffee and tea, dairy products, ice cream etc. Nestle setup its first factory in India in the year 1961 in Moga, Punjab. The other factories are located in Karnataka, Goa, Haryana and Tamil Nadu. In India, the first factory was setup in order to sell ‘Nescafe’, their coffee product which was well known in other parts of the globe by then. Nestlé now has nearly 150 factories in 195 countries.
In fact, some families had used Nestle products for a long period. In addition, Nestle has a vigorous relationship with retailers and occupied large amount of market share in some national economies especially in Europe and United States. This is to ensure the brands will continuously stable in the market competitive. Therefore, a strong research and development (R&D) of this company needed to commercial a new products and improve the existing products. WEAKNESSES
Nestle believes that size and attitude contribute to leadership in the industry, and thus demands a continuous development of the organization and its functioning. In order to support these goals, Nestle is committed to encourage their people to deliver a high level of performance to achieve its goal and motive. The eventual aim is to produce the products of such quality so that they can create value for shareholders and consumers, business partners and employees, and the local communities in which Nestle operates. So what basically sets this multinational company apart from its competitors is that its primary agenda is not to focus on short term profits, but to develop business for long term with customer and quality being the top
Nestle possesses about 450 factories and has businesses in a total of 86 countries around the world. Nestle has a large range of products, from food and snack to ice-cream and cereals. Nestle has the objective to be recognized worldwide as the leader in Nutrition, Health, and Wellness. Nestle has a motto that states, “Good Food, Good Life” that holds the company’s purpose of enhancing the quality of their customers daily
is a Swiss multinational food and beverage company headquartered in Vevey, Switzerland. The founder of Nestlé is Henri Nestlé who is a trained pharmacist. Nestlé began in Malaysia in 1912 and the Anglo-Swiss Condensed Milk Company was built in Penang after move to Kuala Lumpur in 1939. Today, Nestle Malaysia is the biggest halal producer in the Nestlé world and the Halal Centre of Excellence for the Nestlé Group. It employs more than 5000 people and has a range of over 500 products, with locally made leading household brand names, such as MILO, MAGGI and KIT-KAT.
