Whole Foods Market uses a broad differentiation generic strategy (based on Porter’s model). It was demonstrated more clearly by production line strategy, growth strategy, merchandising strategy and store location strategy 1) [GROWTH STRATEGY]The Whole Foods Market’s growth strategy was to expand via a combination of opening new stores and acquiring small owner-managed chains located in desirable markets. It led to an easier way to access wider market segments which is the objective of company’s broad differentiation strategy. a) Entered Atlanta Market and Great Britain by acquiring Harry’s Market and purchasing Fresh and Wild b) 2007: Whole Foods was proved to be largely successful after purchasing struggling Wild Oats Markets – its biggest competitor in natural and organic food .This acquisition gave Whole Foods entry to 5 new states and 14 new metropolitan markets c) Renovated and rebranded Wild Oats’ stores as WF stores i) Sold 35 Henry’s and Sun Harvest stores which had been previously acquired by Wild Oats gain from sales and reduced net purchase price for Wild Oats market. ii) Closed 9 stores that did not fit with brand/ real estate strategy iii) Planned to relocate 7 smaller stores of Wild Oats to existing or soon-to-be-open WF location. These chief elements in this strategy lead to two main things. Firstly, until 2014, there were 379 stores. The sales increases contributed by stores opened or acquired during the fiscal year as well as the total sales increased