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Whole Foods Market Demographic Analysis

611 Words3 Pages

Demographic Environnement The changing of demographics in a population has an effect on business. Changes in demographics can affect a business’s work force, their customer base or both. Whole Foods Market, according to Gaille (web) Whole Foods uses the number of college degrees obtained by individuals in the areas that they are looking to build a store in. As of 2015 one in three Americans in the United States have obtained a bachelor 's degree (Ryan, web). The number of americans obtaining college degrees has increased in recent years, because of this, Whole Foods Market may need to alter the demographics that they rely on to determine where they should place their stores. Despite information about how Whole Foods Market determines where …show more content…

This reputation has prompted Whole Foods Market to introduce separate stores that are designed specifically for millennials (Bolton, web). There is no evidence about how these new stores will affect Whole Foods Market, however there is evidence that the population of America, where most of Whole Foods Market stores are located, is getting older. While the number of birth is estimated to out pace the number of deaths in the United States, people are estimated to be living longer since the population is living longer because of this Whole Foods Market’s focus on the younger population may not be beneficial (U.S. Census Bureau, Demographic Internet Staff, web). Whole Foods Market used demographics to create a new type of store and that kind of demographic that it focuses on is going to have to be watched as time goes on to determine if changes to the new stores will need to change. The prediction is that the demographic of younger adults will continue to grow (U.S. Census …show more content…

The estimation is that by 2060 the percentage of Americans in these categories will be altered, due to the estimated changes Whole Foods Market may decide to change who they hire or they may be forced to change who they hire (U.S. Census Bureau, Demographic Internet Staff, web). The predictions made by the United States Census Bureau is, of course, not a definite, however these predictions indicate that there will be a change in demographics on all levels (age, race, gender) which means the demographics of the country will change, which means that the customers and employees of Whole Foods Market will

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