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Strategic management
Case studies in risk assessment
The Strategic Management Process
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Wal-Mart has been experimenting in smaller places rather than usual big cities. Wal-Mart proclaimed that they are planning to open %40 of their store openings over next years with small store formats. The SWOT analysis indicates us relevant information about the current threats of Trader Joe’s. The threat analysis indicates that there is huge rivalry in the market, having no technology and substitute companies creates big threat. The substitute threat and brand name items are concern for Trader Joe’s and competitive advantage.
6 Bargaining Power of Buyers…………………………………………………………….. Bargaining Power of Suppliers…………………………………………………………... Threat of Substitutes……………………………………………………………………... Financial Analysis Balance Sheet………………………………………………………………………… Income Statement……………………………………………………………………… Dupont Analysis………………………………………………………………………. Liquidity Ratio…………………………………………………………………………
I. Strengths of TARGET Corporation Target Corporation is one of the largest and oldest public discount retailing company operate in the United States. The company founded in 1902’s by George Dayton (as also known as Dayton Dry Goods in 1962’s). Target store has a huge store footprint and enjoys considerable brand recognition. Target’s portfolio of owned and exclusive brands is also its strength, which allow retailer to a valuable differentiating lover in high competitive retail environment.
• Rivals face high exit barriers Very High Potential Entrant Pressure • High entry barriers • Strong product differentiation • Menus change constantly with
A new competitor is a risk occurrence that is completely out of the control of the business. Consumers have different tastes. A new competitor may be able to tap into some of Target’s core customer based with some differentiation. Target will need to have be to tap into and respond to those customer needs by altering its products and services to match those of its competitor. If Target has effective risk management system to track external risk like changes in customer needs or wants, the retailer will be ready if another competitor tries to enter the marker to meet those needs.
Suppliers are one of the most important elements for any business. The power of the suppliers depends on the volume of suppliers existing in the market and the uniqueness of their products or services. Apple outsources micro-chip from Intel for high processing technology. The power of customer depends on the purchasing volume, availability of substitutes, price sensitivity and buyers’ incentives. The consumers of Apple have a flexible variety of product line from its competitors.
Today we live in a glоbal econоmy in which the time taken for peоple to mоve between continents has been significantly rеduced and in which Internet and other connections make instant connections possible. So to be succеssful these days, even small businesses must plan their marketing strategies to attract cоnsumer interest outside of their local markets. Although there are risks involved, there also are plenty of аdvantages to expanding a business worldwide. If you don’t offer a product on the world market, a competitor probably will. Some types of businesses are more аppropriate than others for global market expаnsion.
Threat of a Substitute Products or Services The threat of alternatives is comparatively low. However the how the service is used in different parts of the world is the driver of substitutes in the
3- Threats of substitute products 4- Bargaining power of customers 5- Bargaining power of suppliers Practical implementation of the Model:
Threat of new entrants refers to new companies in the retail industry. Customers may switch to other grocery stores. The entrance for the grocery industry is relatively low. Therefore, threat of new entrants is a major factor that affects the performance of
THE THREAT OF NEW ENTRANTS :- I believe that fruit juice industry, the threat of new entrants in the following areas :- Economics of Scale :- In general the economics of scale barriers the entry form or new entrants brined the risk of existing enterprises a strong counter-attack in order to enter the large scale of production. Fruit Juice industry, production lines, excellent processing technology which higher productivity, lower production costs. Industry Counter-Existing Enterprises :- Juice huge market potential, attracting an increasing number of new entrants the market leader in the use of existing resources to counter the strengths, such as control of raw material, increasing the cost of new entrants control terminal sales of the competitors blockade, increasing the cost of sales and other rivals to form barriers to entry. 3.
This theory is based on the concept that there are five forces that determine the competitive intensity and attractiveness of a market. Porter 's five forces help to identify where power lies in a business situation. This is useful both in understanding the strength of an organization 's current competitive position, and the strength of a position that an organization may look to move into. Strategic analysts often use Porter’s five forces to understand whether new products or services are potentially profitable. By understanding where power lies, the theory can also be used to identify areas of strength, to improve weaknesses and to avoid mistakes.
The external business environment consists of a set of external factors, such as economic factors, social factors, political and legal factors, demographic factors, technical factors amongst others, which are not controllable in nature and affects the business decisions of a firm. The external environment includes opportunities and threats which can impact on the marketing strategy of Huawei. As mentioned, marketers cannot control the factors of the external environment. However, they should try to understand the changes in the external environment and assess the impact of those changes on the target market. In fact, a proper understanding of these factors helps organizations to identify potential business opportunities and threats in the international market (Baines et al., 2011).
One advantage of this globalization is the possibility of creating international fashion chains accompanying consumers wherever they are. Inditex took advantage very well that factor. • MICRO: It is formed by forces close to the company that affect its ability to satisfy customers, the business, consumer markets, marketing channels used, competitors and public. Zara 's main competitors are: Sfera, H & M, GAP, Mango, Pull & Bear and Stradivarius. In the graph we see as Zara drink market both national and European business.
Causes According to Amin & Noor (2013), the E-consumers generally refer to the purchaser of goods and services over electronic systems such as Internet and other computer networks. This new group of consumers is increasing in number over the years as on-line shopping become a trend and manifestation of modern life style. Based from the Paynter & Lim (2001), E-commerce would provide consumers with benefits such as interactive communications, fast delivery, and more customization that would only be available for consumers through online shopping. Product information in the Internet is more compact and it ranges from various sites.