Pepsi Target Market

Product overview Pepsi is a carbonated soda pop that is created and invented by PepsiCo. Pepsi was initially presented as "Brad 's Drink" in New Bern, North Carolina, United States, in 1893 by Caleb Brad ham, who made it at his drugstore where the beverage was sold. It was later marked Pepsi Cola, named after the digestive chemical pepsin and kola nuts utilized as a part of the formula. Made and created in 1893 and presented as Brad 's Drink, it was renamed as Pepsi-Cola on August 28, 1898, then to Pepsi in 1961, and in select ranges of North America, "Pepsi-Cola Made with Real Sugar" starting 2014.

Target market;

On income basis Pepsi also sections their business sector by making little pack. They offer an aggressive

Demographic segmentation

Age

Pepsis mission statement which comprises of “New Generation”, Generation Next, the mission statements has proved that Pepsi targets the young generation, this is because majority of the economy comprises of youths/young adults ( generation x). This generation are the youths who are between the ages of 18-29. Pepsi trusts that if the youth can adopt their product, there is a high possibility that loyal customers would be established, the featuring of Britney Spears aided this target efficiently. Income; Pepsis perfect buying strategy solely relies on the revenue of consumers. Not more than one person in a family buys the same products in similar ways.(slideshare.net)

Family size; The rate at which each families consumes Pepsi differs, this is the main reason why Pepsi has made different sizes available to every family

The product Pepsi has come to be one of the world best known soft drink over the years, and one of the most loved. As time passed PepsiCo the manufacturers of Pepsi has continued to produce different products that varies in taste, shapes, sizes, and packaging.

Price; This is the second element of the marketing mix, which is more or less about offering products with reasonable/ affordable parices . The price strategy of Pepsi may be seriously affected by its collaboration with Walmart whose low price strategies may cause PepsiCo hold down prices. Expenses incurred from transporting the goods from one place to another, ingredients and labour continuously pressures the industry towards increment in prices of the goods. Regardless of the fact that the manufacturers of Pepsi are increasing the use of economical and recyclable bottles, the company has established increase in price specifically in oversees. Pepsi has put their target market into consideration comparing their prices to that of their number one competitor.