ipl-logo

Opportunities For Pepsi: External Strategic Factors

1193 Words5 Pages
bulb-icon

Recommended: Overview of the business of pepsi

Opportunities for PepsiCo (External Strategic Factors) PepsiCo has opportunities for continued global growth. In this aspect of the SWOT analysis framework, external strategic factors that provide options for business improvement are identified. PepsiCo’s opportunities are as follows: 1. Business diversification 2. Market penetration in developing countries 3. Global alliances with complementary businesses PepsiCo has the opportunity to diversify its businesses, such as by acquiring a complementary firm that is not in the food and beverage industry. Another opportunity is for PepsiCo to increase its penetration in developing countries to generate more revenues from markets outside the Americas. In addition, PepsiCo can create alliances with …show more content…

The influence of the Coca-Cola Company is especially significant against PepsiCo. In addition, the healthy lifestyles trend is a threat against PepsiCo’s products, many of which are seen as unhealthful because of their sugar, salt, or fat content. Also, environmentalism threatens the company in how consumers negatively respond to product waste and lifecycle issues. This aspect of the SWOT analysis indicates that PepsiCo must reform its strategies to overcome the threats to business. 4 P’s Analysis Product in the marketing mix of Pepsi There are 2 main product types in which Pepsi is present in India. Beverages Soft drinks- 7Up, Duke’s, Mirinda, Mountain Dew, Nimbooz, Pepsi, Slice, Tropicana Sports Drink- Gatorade Food Products Snacks- Cheetos, Kurkure, Lays, Lehar, Uncle Chips. Breakfast- Quaker Oats. Thus, Pepsi, unlike its major competitor Coca cola, has expanded in the breakfast as well as snacks segment. Coca cola on the other hand is present only in the beverages section. The advantage of Pepsi’s snacks segment is that brands like Lays, Kurkure and Cheetos are in great demand. Quaker oats which is a recent addition is also increasing in demand. Thus the turnover resulting from the Food products is helping the bottom line of the company. Price in the marketing mix of Pepsi Pepsi is in an industry which is dominated by the two biggies – Coca cola and Pepsi. Thus the pricing of Pepsi is competitive. In a war between …show more content…

Pepsi uses all the media channels for its promotions. Along with ATL, pepsi is also present in BTL marketing. Furthermore, along with traditional media channels, Pepsi also uses trade promotions and sales promotions at point of purchase. Discounts and packaging are always being bundled to give the best combination and value to the customer to increase purchases as well as the brand equity. The bottomline is that Pepsi cannot exist without the proper promotions. This is because Pepsi belongs in the FMCG market, and in FMCG, you either perform or perish. The FMCG market is one of the toughest market for businesses. However, Pepsi is not only surviving, but it is thriving in the FMCG market. Thus, hoping that Pepsi keeps reinventing its marketing mix so that it remains in the top 2 category of soft

Show More
Related

Pepsi's Paradoxical American Dream

1451 Words | 6 Pages

Many Americans gather and tune into their televisions to take part of an annual tradition that’s decides who takes home the football championship- the Super Bowl. This television program annually commands the attention of the entire nation and captures an audience larger than any other television program throughout the year. The game has become more than just an annual sports event, but a well anticipated American tradition that initiates a sense of gathering.

Read More

Chipotle Swot Analysis Essay

685 Words | 3 Pages

Chipotle is one of the highly rated restaurants in the United States. The company has constantly been improving its services to meet healthy consumer lifestyles, health laws and standing against farm animal cruelty. The SWOT analysis is strengths, weaknesses, opportunities and threats. The analysis helps the company not only to find their strengths but also turn their weaknesses into strengths, and threats into opportunities.

Read More

Frito Lay Cracker Jack Essay

1652 Words | 7 Pages

As leaders in the snack manufacturing industry worldwide, Frito-Lay decided to buy Cracker Jack in order to expand into the sweet snacks market. Additionally, Frito-Lay is also a leader in the marketing of snacks, offering a variety of salty snacks that are sold worldwide. In 1996, Frito-Lay held 54% of retail sales in the chips market (Kerin, p. 254). Their brands have well-known names, and include Doritos, Tostitos, Cheetos, and a variety of other salty snacks. Their expansion into the market in the 1990s was largely contributed to their introduction of “’better for you’ low-fat and no-fat-snacks (Kerin, p. 255).

Read More

SWOT Analysis: Capital One

1626 Words | 7 Pages

In chapter 2.3 of the textbook under Strategy Formulation, it talks about how managers (especially on a senior level) must be able to decipher what their rivals are doing right now, are planning to do in the future. Companies must be able to do a SWOT analysis. A SWOT analysis is the company’s strengths, weaknesses, opportunities, & threats. The textbook goes on to say that Strengths & Weaknesses are internal, while Opportunities & Threats are external & that its classified as the connection between the organization & operations strategy. Here listed below is Capital One’s SWOT

Read More

Starbucks Internal Analysis Paper

1502 Words | 7 Pages

This research paper uses SWOT as analytical tool to examine internal and external factors, which affect the operation process of this coffee industry leading company. SWOT is the comprehensive interpretation of a company’s strengths, weaknesses, opportunities, and threats. According to (Makos, 2015), the value of SWOT analysis is to sum all the information together and help to assess the most secure situations and the vital issues. With the help of this analytical tool the researcher will analyze Starbucks strengths, weaknesses, opportunities and

Read More

New Coke Vs Pepsi

1343 Words | 6 Pages

During 1960’s Coca-Cola market share has been stagnant but the market share of Pepsi turned out to be increasing fast. Pepsi had rebrand as the brand of youth and had received well responses from the consumers. Pepsi was more popular in stores where consumers were given a choice to choose from. While in places like restaurants and clubs, consumers had limitation of decision but to drink Coca-Cola.

Read More

Swot Analysis Of Merger Strategy

1779 Words | 8 Pages

It acquired industries that have broad customer base with proven manufacturing operations & stable earnings. Thus it acquired both related and non-related businesses.   SWOT ANALYSIS SWOT Analysis of Cooper would help us to determine how it‘s diversification strategy action should be prepared for various acquisitions. STRENGTHS 1. Cooper Industries had manufacturing facilities in 23 countries during the year 2011 2.

Read More

Coca Cola In Africa Case Study

713 Words | 3 Pages

Well to start off the Coca-Cola Company has been around for a little over a hundred years and has flourished in their market. Like any large company, the reason they are targeting the African market is simply the reason they are seeking for new opportunities for future potential growth within the market. This search in opportunities for potential growth is due to from the fact that many of the companies markets outside of Africa are mature, saturated, declining or are experiencing and increased number of competition. Another prime motive as to why Coca-Cola is interested in Africa because they connect through Africa's incomes that are increasing, along with Africa's infrastructure and government which is also improving. Also, Africa’s population

Read More

Coca Cola Vs Pepsi Case Study

917 Words | 4 Pages

Coca-Cola vs. Pepsi Over time there has been many businesses that have mirrored each other, whether it is vehicles, electronics, or clothing. Despite the product that was being sold, for the most part these businesses share a plethora of marketing and advertising techniques, as well as financial profit and overall pop culture impact. Some of these different businesses gain somewhat of a cult following that pit consumers against each other, debating on which product is better despite how similar they really are. What causes this is the way each product is marketed and how the business portrays itself to their target demographics.

Read More

Microeconomic Project: Case Study Of Pepsico

819 Words | 4 Pages

ECONOMICS PROJECT Name: Saatwic Malhotra Course: BBA.LLB (H) Section: A Enrollment Number: 7058 ACKNOWLEDGEMENT I express my sincere thanks to Mrs. Tanu Sachdeva, my economics teacher who guided me throughout the project and also gave me valuable suggestions and guidance for completing the project. She helped me to understand the issues involved in the project making besides effectively presenting it. My project has been a success because of her. PEPSICO • PepsiCo, Inc. is an American multinational food, snack, and beverage corporation headquartered in Purchase, New York. PepsiCo has interests in the manufacturing, marketing, and distribution of grain-based snack foods, beverages, and other products.

Read More

Summary Of Coca Cola Market Segmentation

1025 Words | 5 Pages

Coca cola Marketing Strategy Market Segmentation Geographic segmentation: Coca Cola has segmented the worldwide market on the basis of geographies. There are various divisions created for major regions of the world and heads of each division report to the parent company. Lot of autonomy is given to each division to run the operations.

Read More

Coke And Pepsi Case Study

1101 Words | 5 Pages

Hence, we can say that these 2 players are involved in a non-cooperative game, the objective being to garner the most profit, and capturing market share being the most effective way to do so. Since Coke and Pepsi are perfect substitutes, the price elasticity of demand should be perfect elastic. However, there are some factors that results in a fairly elastic demand. When Coke increases its price, most of its customers that are highly sensitive to price changes will switch to Pepsi due to the similarity of the taste. Nevertheless, some of its customers that are highly loyal are willing to pay more for Coke

Read More

Pepsi Formula Swot Analysis

1051 Words | 5 Pages

It is Producing Non-alcoholic beverage and Food processing items. Pepsi is a carbonated beverage that is produced and manufactured by PepsiCo. It is sold in retail stores, restaurants cinemas and from vending machines. The drink was first made in the 1890s by pharmacist Caleb Bradham in New Bern, North Carolina. The brand was trademarked on June 16, 1903.

Read More

Sugar Sweetened Drinks Case Study

1267 Words | 6 Pages

Introduction Sugar-sweetened drinks that is a major contributor to the obesity epidemic that refers to an excess amount of body fat. People who drink beverage if they have some party or family gathering. The sugar-sweetened drinks make the dinner party become more complete because the sugar beverage is the important part in our daily life but it also has some disadvantages for our health. Sugary drinks such as soda, energy, sports drinks those are the top calorie source in diets, many of studies have explored possible links between sugar-sweetened drinks and weight. They consistently show that increased consumption of soft drinks is associated with increased caloric intake.

Read More

Pepsi Vs Coca-Cola Company

916 Words | 4 Pages

Much like Coca-Cola Pepsi have their six global divisions who make, market, distribute and sell either this will be either in conjunction or independently with third parties a wide variety of their food and beverages. (Pepsico) Main Analysis The two brands Coca-Cola and Pepsi have been “fighting” with each since both brands first started. One of the main reasons why both Coca-Cola and Pepsi fight is because both are very strong in their distribution and both have excellent marketing and sales policies.

Read More

More about Opportunities For Pepsi: External Strategic Factors

Open Document