Swot Analysis Of Pepsi
1277 Words6 Pages
PepsiCo, Inc. was established through the merger of Pepsi-Cola and Frito-Lay. Pepsi-Cola was created in the late 1890s by Caleb Bradham, a New Bern, N.C. pharmacist. Frito-Lay, Inc. was formed by the 1961 merger of the Frito Company, founded by Elmer Doolin in 1932, and the H. W. Lay Company, founded by Herman W. Lay, also in 1932. Herman Lay, former chairman and CEO of Frito-Lay, was chairman of the board of directors of the new company; Donald M. Kendall, former president and CEO of Pepsi-Cola, was president and chief executive officer. The new company reports sales of $510 million and has 19,000 employees. Major products of the new companies are:
Pepsi-Cola Company: Pepsi-Cola (formulated in 1898), Diet Pepsi (1964) and Mountain Dew (introduced by Tip Corporation in 1948).
The micro environment includes all factors which impact directly on a firm and its activities in relation to a particular market in which it operates. The SWOT analysis comes under the micro environment
A. The SWOT analysis of PepsiCo is stated below
i. The strengths of our company Pepsi is:-
• PepsiCo is the largest soft drink company in America and second largest company worldwide based on net revenue earned.
• PepsiCo has acquired several brands like Pizza Hut and Kentucky Fried Chicken (KFC) in order to distribute and market them with its own brand.
• PepsiCo brand stands for quality has loyal customers all over the world
• PepsiCo was the first company which introduced the use of
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