SITUATION ANALYSIS AND SWOT
Situation analysis is a systematic collection and evaluation of past and present economical, political, social, and technological data, aimed at identification of internal and external forces that may influence the organization 's performance and choice of strategies, and assessment of the organization 's current and future strengths, weaknesses, opportunities, and strengths. There are several methods included in situation analysis which is The 5C analysis, SWOT analysis and Porter five forces analysis. Situation analysis is the second step in the marketing plan. This is also a critical step in establishing a long term relationship with customers.
L.A.K. Weighing System Sdn. Bhd. to carry out a strategic approach that includes an analysis of the strengths, weaknesses, opportunities and threats (SWOT). According to Richard L. Daft (2010), SWOT analysis include research to identify the strengths, weaknesses, opportunities and threats that may affect the operation of the organization concerned. External information about the opportunities and threats available from various sources including from the government, reports, professional journals, suppliers, bankers, colleagues from other organizations, consultants, or meetings of growth. Many firms appoint a special scanner organizations to provide newspaper clippings, internet research and analysis of trends relevant for the domestic and global. According A.Thompson and AJ Strickland (1996) stated that