ipl-logo

Taking A Look At Starbucks In Canada

207 Words1 Pages
Putting Starbucks in the long history of coffee in Australia, this company is considered to be a late comers in the market and even at the localized level in the specialty beverage industry, it is possible for more than 10,000 independent coffeehouses to successfully compete against bigger brands like Starbucks (Leshner et al., 2007). There is no strict barrier to the new entrants and it indicates a decrease in profit margins of the industry as a whole. Both existing coffee companies and new entrants can benefit the relatively same input products (Leshner et al., 2007). Start-up costs are basically unlimited as the unit costs and experience curve do not share the same pattern and the café space and location is not a big issue for new companies
Open Document