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Starbucks Expanding Into Australia

262 Words2 Pages
Starbucks
Starbucks is the coffee giant here in the United States making billions each year in revenue. With this much success in the United States it was only natural that coffee giant would begin expanding into other countries. Though expansions into most countries have been well received and successful, some countries have been a totally failure. Expanding into Australia is an example of this failure. Australians enjoy their small, boutique style coffee shops and supporting small local businesses with unique products. Starbucks being the huge chain that it is the opposite of what Australians wanted and because of these issues they were unable to compete with the small, charming, unique shops already located in towns selling coffees and teas.
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