The main clients of Ameerunnisa coffee with buyers and employees at the shopping center to take a break from shopping or work, and they enjoy a good coffee or other beverages, as well as for people who want a light, fast food. health and a good alternative to fast. Food options, business success will depend on its location, excellent quality of the management and staff at 'value' coffee and food and superior service
Business is a perfect location for a cafe, located in the main shopping malls with trade high transmission due to its proximity to both supermarket chains and the national number of fashion retailers are well known clothing chain. There are a limited number of coffee shops and cafes within Ameerunnisa have the best location with the highest number of buyers through there.
Vision and Mission
Vision
Coffee Ameerunnisa vision 'To be set up
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No other stores in the area can offer.
Table 1: Analysis of competitors’ products and services
IBIS World (2014) says, cafes and coffee industry has grown over the past five years due to the success of Australia's coffee quality and coffee culture with vibrant colors. This love for coffee accommodate the needs of the industry in the past year, the slowdown of the global economy and the growth of oil revenues fuel the past five years. Industry revenue is expected to grow 3.2% per year during the five years through 2014-15, including an increase in the forecast of 2.4% in 2014-15, $ 4.3 billion despite pressure on margins has. Push profits fell slightly during the past five years. Coffee culture in Australia and a growing number of coffee shops and small cafes that have resulted in a high level of industry concentration is low competition and barriers.
Coffee is a more important part of today's lifestyle. World coffee exports and imports have increased steadily 2007-2012, according to the International Coffee Council.
Macro Environment
1.