Taking A Look At Tesla Motors Inc.

259 Words2 Pages
A company that has been successful in creating a new market niche for itself is Tesla Motors Inc. Tesla is in a niche market of electric vehicles. This can be classified even further as an electric luxury auto market. Tesla has done a really good job at establishing itself as the premier electric car brand. Some other companies make electric cars, but Tesla is focused on electric cars alone. Plus, Tesla has gone beyond where many other companies have by creating multiple models of electric cars. This includes the Model S, the Model X, and the upcoming Model 3. Each car then has multiple variations based on the battery size in the car. Tesla had many barriers that it had to overcome in order to be where it is today. In order to make this a successful