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Tamarin Bar Business Analysis

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Food and Beverage Sector
Tamarin Bar operates in the natural food and beverage market. Generally, nutrition experts recommend five portions of fruits and vegetables a day. However, it is not as easy to fulfill this with all the daily commitments and one’s everyday stress. Consequently, Americans eat less than the recommended amount of vegetables and fruits. Although, according to the Healthy Eating Consumer Trend Report 2014, 58% of consumers in the United States agree that it is important to eat healthy and pay attention to nutrition. A revolution of the food market is recognizable but so far the healthy approach does not seem permeated in the daily routine. Tamarin Fruits wants to seize up on this need by offering easy accessible but healthy …show more content…

This demand is closely connected to our principles since we highly value honesty and sustainability. Due to the already established enterprise of Tamarin Fruits, Tamarin Bar will benefit from its product line of imported tropical fruits from Colombia. Hence, we can guarantee trustworthy sourcing for our tropical fruits used, as well as for every other ingredient since we are planning to build sustainable partnerships with local providers and …show more content…

The trend is going away from consuming alcoholic drinks leading to less spendings on nights out, which in the long term might leads to a slight decline of the amount of bar or nightclub establishments. However, this trend is not connected to fewer revenues of the venues on the market. Hence, the number of competitors entering the market can be expected as declining while the right concept can still generate high revenues, which are expected to grow due to an increasing economy and customer spending. While in 2015 the revenue of bars and nightclubs was at 24.35 billion U.S. dollars, the revenue in 2017 is forecasted to increase to 25.74 billion U.S. dollars. According to a survey (Technomic Inc., 2014) the alcoholic beverage most consumed is still beer with a sales share of 47.7%. However, the share of respondents who most likely order a cocktail in the happy hour (38%) is close to the one of beer (42%). The density of cocktail bars on the market, in this case the metropolitan area of Jacksonville, is hard to

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