Target is one the largest merchandise and food items retailer in the United States. The company is famous for its broad range of affordable products, diversified operational and supplier network network. Target has over 1800 stores located in the US and 96% of Babies R Us are located within five miles of a Target Store which makes acquire existing customer base [1]. Target provides baby registry program including in store pickup, free 2 day shipping for orders at least $35 and a 15% completion discount. They also have an one year return policy to return new, unopened items with a gift receipt but lacks the flexibility to return without gift receipt that Buybuy baby offers and the fact that Amazon will accept opened and used product but Target