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Target Corporation Research Paper

848 Words4 Pages

George Draper Dayton was born on March 6th, 1857. After spending several years in banking and real estate as well as exploring the Midwest markets and their growth, Dayton essentially decided to buy land in Minneapolis. He saw Minneapolis as the strongest place for opportunity of growth so he bought into a company called Goodfellow’s Dry Goods. The next year, Dayton took ownership and became the first President to the newly named company, Dayton Dry Goods. In 1911, Dayton Dry Goods Company was renamed to be The Dayton Company to better represent who they were becoming which was more of a department discount store (Target Corporation, 2017).

In 1916 the Dayton Company became one of the founding members of the Retail Research Association …show more content…

By May of 1961, The Minneapolis Tribune make an announcement that The Dayton Company would be forming a new discount store that would allow for the best fashion to meet the best discounts and more. This new store would be fun and delightful for families of all ages. Nearly a year later, the first Target store opens up in Roseville, Minnesota. Target worked to set themselves apart by focusing on their innovative combination of fashion, quality and service. In 1966, Target moves outside of Minnesota for the first time to the Denver Metropolitan area. Target was growing rapidly and with that had to come new ways to meet customer needs. In 1974, Target introduced their first planogram. A planogram helps team members keep the store looking organized and neat and ready for the guests' shopping experience (Target Corporation, …show more content…

In 1999 Target moved online with their site, Target.com, where customers could shop from home. It was also in 1999 that Target sold its first gift cards. In 2000, Target.com started its first Target Weekly Ad program. In 2004, Target continued to grow and become the ultimate one stop shop for families by increasing their grocery selection and adding the tagline, "Eat Well. Pay Less." In 2005, Target reached 50 billion dollars in annual sales for the first time. 2006 was another year of continued innovation for Target as they redesigned the grocery cart to make it out of recycled plastic and give it a new clean and modern look (Target Corporation,

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