Target Loosing Case Study

336 Words2 Pages
Is Target loosing its appeal? That seems to be the question since Target has reportedly missed its forecasted earnings, leaving the company’s outlook on 2017, worse than what they predicted. It also appears that the stock shares are down 20% so far this year. These low numbers brings to realization again, just how difficult it is for traditional retailers to compete against online retailers like Amazon. The CEO of Target, Brian Cornell stated, "Our fourth quarter results reflect the impact of rapidly changing consumer behavior, which drove very strong digital growth but unexpected softness in our stores.” Now, not all Target sales are down, according to the retailer their digital sales were up 34% from the previous year. That number