Ethics and law is a fundamental process in which every company must go through and experience. Ethics, according to Marketing, are “the principals and values that govern the actions and decisions of and individual or group,” (92). Ethics provide guidelines through the gray area of what is considered right or wrong. Laws on the other hand are the set rules that each person must abide by. The problem occurs when the two are mixed with the decisions of ethicality and legality of a business. In a diagram there are approximately four categories in which a decision or business can fall in. They can be classified as ethical but illegal, ethical and legal, unethical and illegal or unethical but legal.
With ethics and law, perception is key in how we interpret the concept of being legal or illegal and ethical or unethical. Most people who start a business are there to make peoples’ lives easier and to make a profit and living off selling the product. Copyrighted products and profit usually get in the way of what we as marketers should be doing with the product and how it should be distributed so it could help an extensive amount of people.
With set laws, and ethical codes, why are some products still held to a specific and smaller market? With proven benefits, should not the products be
…show more content…
Mary Charles mentioned that Target New Transitions is being held at only two Chicago public high schools. I believe to truly make this ethical, it should be brought to not only schools in Chicago, but in developing neighborhoods across the United States. It is similar to the example I provided in the beginning about placebo-controlled trials. This is a proven method that increases children’s test scores and it should be shared with other marketers in the same