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Target's Business Analysis Paper

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Target Corporation, headquartered in Minneapolis, Minnesota, is a leading mass industry retailer. George Dayton founded the company in 1902. Target found a niche market among other retailers offering products at inexpensive prices. Target’s brand promise, “Expect more, Pay less,” (Target, 2015), describes the customer anticipation of an exceptional shopping experience. Target set out to offer more than cheap stuff at cheap prices. The organization aimed higher. Leadership situated the stores to stock the most currently trending styles, high-fashion brands, and products with lasting value. Affordable prices for the merchandise remains a high priority. Target’s competition includes the third largest employer on the planet, Walmart Corporation …show more content…

Target describes design as “fun, energetic, surprising and smart - and we don’t just mean how something looks. It also satisfies a need, simplifies your life, makes you feel great and is affordable to all” (Target, 2015). In Marketing Excellence, our authors, Kotler and Keller discuss various elements of Target’s “cheap chic” integrated marketing communications mix; including techniques to make consumers more comfortable while shopping in the stores. In addition to the usual mix of advertising channels discussed by Kotler and Keller, such as circulars, direct mailers, print ads, radio and television, Target integrates its brand into the landscape in creative ways. Target has a bull’s eye logo which can be found throughout the store and sometimes even on the roof. The company also partners with celebrities and athletes as well as sponsoring high profile sporting events and other types of corporate support. For example, the Minnesota Twins play on Target Field. “Target has a strong online presence and uses Target.com as a critical component in its retail and communications strategy” (Kotler & Keller, 2012, p. 499-500). Analytics, compiled from website visitor behavior, provides valuable feedback for Target to use in understanding consumer preferences and purchasing

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Target Corporation (TGT) is an international general merchandise and grocery retailer founded in Minneapolis, Minnesota that works to ensure that the customer is provided with the opportunity to purchase a wide variety of goods such as household products, electronics, pharmacy, personal care products, grocery goods, clothing apparel, and sporting goods in order to achieve customer satisfaction at a discounted price in order to remain competitive within the industry. The primary goal for Target is to overcome their various competitors within the industry in order to generate profit through continuous innovation and delivering outstanding value at each Target location in order to be the preferred shopping destination amongst the customer. In

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The Target Corporation as it is known today grew out of a small dry goods store that is known for giving back. Target grew in a retail research company that then expanded into a commercial business. Target had grown out of the Dayton-Hudson Corporation and became its biggest source of revenue. When the company was renamed to Target its focus was on helping the environment and education and making sure they were giving back. With this company in partial its main focus today has not changed and with it being one of the top retailers in the United States they can really make the difference.

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Target Corporation is the second largest discount store retailer in the United States following Walmart. Target provides high-quality, trendy merchandise at logical prices. As of today, Target has more than 1800 retail stores and 38 distribution centers in the United States. The first official store was opened in 1962 in Roseville Minnesota and have thrived every since. I will be analyzing Target’s financial statements and communicating the results to our decision makers (Target 2017).

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Target Corporation, founded by George Draper Dayton, opened its first doors in 1902 in Minneapolis as Dayton Dry Goods Company. Dayton’s ethics and belief in “the higher ground of stewardship” is what molded his organization (Target through the years). Dependable merchandise, generosity and honorable business practice defined Dayton Dry Goods Company. Throughout the years, this company went through different leaders that have adopted changes to bring this company to success.

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Target Corporation (Target) is a well-known food item and retail store within the United States it has held the title of being the second largest retail store. They distinguish themselves from its competitors by offering upscale, fashion-conscious products at affordable prices, Target Corporation is one of the largest retailers in the United States as well as the second-largest discount retailer in the country, trailing behind Wal-Mart Stores, Inc. Target operates more than 1,750 stores located in 49 states (all except Vermont) and the District of Columbia. Most of these are general merchandise stores using a layout averaging 126,000 square feet. About 250 of the units operate under the name Super Target and are combined discount/grocery stores,

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In fact, Target’s stores operated in Canada for a period shorter than two years. In mid January 2015, the company announced that it had plans to close down its stores in Canada (Dahlhoff, 2015). Although customer opinions varied on the company’s stores’ closure, the truth behind the closure was that the management failed to uphold several principles of project management.

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Target Company 1. Background Information: The Target Corporation started business in Minneapolis, MN. At the time it was called Goodfellow Dry Goods. The founder, George Draper Dayton incorporated it in 1902. The current CEO is Brian Cornell.

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I. Strengths of TARGET Corporation Target Corporation is one of the largest and oldest public discount retailing company operate in the United States. The company founded in 1902’s by George Dayton (as also known as Dayton Dry Goods in 1962’s). Target store has a huge store footprint and enjoys considerable brand recognition. Target’s portfolio of owned and exclusive brands is also its strength, which allow retailer to a valuable differentiating lover in high competitive retail environment.

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1. American retailing company, Target Corporation, is the second largest discount retailer in the United States. Established in 1902 and based in Minneapolis, Minnesota, Target strives to satisfy customers by offering upscale products at affordable prices (CITATION). Target’s annual report uses these three strategies to persuade investors: charts and statistics illustrating number of stores and square footage showing growth domestically and globally; data comparing sales to serve as a connection between the direct relationship between employee work ethic and stock price; photos and information regarding their corporate social responsibility depicting their active membership in various communities. 2.

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People greet you at the door, the entire store is always clean and produce is extremely fresh, employees are helpful and friendly, managerial service is excellent. Target also has friendly employees, and excellently managed stores yet they still have an anti-union policy in place but they tend to have less unions formed because their treatment of employees is fairly greater than Wal-Marts. Shoppers are more likely to pick Target over Wal-Mart when it comes to variety and stock, but when it comes to price some shoppers would rather go to Wal-Mart. Target also provides employees with health insurance, unlike Wal-Mart, whose employees usually spend 40% or more of their paycheck on such insurance.

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Target Corporation is one of the famous retail stores in the United States which is founded by George Dayton in 1902. Walmart is the main competitor to Target because these companies have similarities such as goods, services, business form, and customers. To compare Target to Walmart is logical because people can determine and analyze advantages and disadvantages in annual financial statement between Target and Walmart. Target and Walmart have different data on investment activities which are important to their companies. Investment activities are, uses necessary resources for operating of their companies which include computers, delivery trucks, furniture, buildings.

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The Target headquarters is currently located in Minneapolis, Minnesota. Target employed 341,000 people in 2016. In that same year, its net

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Since Target Corporation is accessible in different places around the world, changes in rules and regulations of different countries it operates might impact on Target’s performance. It may also cause additional costs and expenses. this is associated especially to health, security and business laws. On social environment, Target annually do volunteering. They have a Target Books for School Award which allows them to give away $500 worth of books to local

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