Imagine a world with no technology. How different would it be? If technology is taken away from us, we will be in complete madness. Nowadays, technology is key in the standard of living. Humans have evolved through technology massively. Microsoft and Apple are two massive technological-based companies who are constantly trying to reinvent themselves and technology is many ways. In order to appeal to a wide range of people, both companies put out advertisements that show how technology can make the world a better place. According to Microsoft’s ad titled “Empowering”, technology can improve the lives of numerous people. On the other hand, Apple’s “1984” shows how technology unites the world to fight for individuality and emphasizes how technology educates humans. In like manner, both advertisements target the same audience and want to illustrate the importance of technology and how it benefits people. Subsequently, in Microsoft’s “Empowering” we are presented how the advances of technology are helping people in numerous way. The advertisement starts of by portraying people with different disabilities and it demonstrates how technology helps them with their disability. Furthermore, the ad states that “technology has the power to unite us”. Technology has become much more advanced that people all over the …show more content…
Its angle of vision is much more different and focuses on how technology helps break uniformity. The video displays a world in which everyone is controlled by the same entity, which causes everyone to think and act the same way. Here is where technology comes and breaks it apart, specifically, Apple’s Macintosh. Apple wanted to show that technology helps expand knowledge and preaches individuality. The ad focuses on a woman breaking the big screen that has humanity controlled and it makes people open their eyes to the world around